Skip the fluff and learn exactly how Google ranks content in 2025
Discover how to identify the exact keywords your ideal clients are searching
Master the art of grouping keywords to create content that ranks for dozens of terms
Career-defining question for
talented, ambitious AND proactive women:
Career-defining question for talented, driven AND proactive women:
Do you want a stimulating, flexible,
AND well-paid career?
Do you want a flexible,
fulfilling + well-paid career?
Join ODEO Academy: The only comprehensive foundational digital marketing course for smart, creative women looking to launch — or level up — in this-demand, exciting, and lucrative field.
125+ women graduated
Join ODEO Academy: The only comprehensive foundational digital marketing course for smart, creative women looking to launch — or level up — in this-demand, exciting, and lucrative field.
125+ women graduated
Are you a…
SMART, CREATIVE CAREER SEEKER
But aren’t cut out for teaching, social work, or medical billing. You want a stimulating-yet-creative career that is flexible and pays well.
PASSIONATE MARKETING PROFESSIONAL
You’re a talented copywriter, web designer, or content creator. But when clients ask about keywords, SEO, analytics, or ads, you reply “I don’t do that”.
You’re talented, smart, and driven. With a strong left brain & a buzzing right brain, you’re known for:
- Being a critical thinker and having a creative flair
- Being a sharp problem solver and having a knack for understanding people
- Thinking out-the-box and making logical decisions
But, when you’re multi-talented, you doubt you can have a career that pays well, tickles both sides of your brain, and gives you the flexibility your family needs.
Whether you’re working or not, one thing is for sure: you were not born to do mind-numbing work, spend hours commuting, and after it all – bring home a leaner-than-a-fat-free-cappuccino’s salary.
Finding the ideal career seems impossible.
- You like people and want to make a difference, but you cringe at the thought of spending your day teaching other people’s kids, being an OT, or doing social work.
- You’re intelligent, with a flair for numbers, but medical billing, admin or accounting will drain the life out of you.
- You’re creative & artistic – but graphic design, photography, or hairdressing doesn’t excite you.
You don't want to settle for anything less than a well-paying and fulfilling career with potential for serious growth.
You dream of a job that is:
Flexible
Family comes first. Always. You need a job that grows as your family does, puts you in control of your time, allows you to work your own hours & work from wherever you choose (hello, home office overlooking your lush garden).
Well-paying
Because life (summer camp, down payments, braces) is getting more expensive every month (thank you, inflation) and you need to contribute to the household income in a significant way. And if you’re working anyways, you may as well earn decent money.
Satisfying
You’re not cut out to clock into work, and collect your paycheck. You need to feel excited to wake up and head to work. You want to use the gifts you’ve been blessed with to make a difference – and enjoy doing it.
Let's be honest. You know nothing about digital marketing, but it sounds interesting. You have a knack for psychology, you're good with words & you're competent when it comes to tech.
Maybe you’ve even dabbled in it already…
- You’re the family Canva expert.
- OR you’ve taught yourself Mailchimp from scratch and done a pretty good job of it.
- Or you’ve figured out how to make basic changes on the backend of your husband’s website.
You’re a curious, courageous person who thrives on learning new skills, pushing yourself beyond your comfort zone and making a difference in people’s lives.
But doing your sister’s Mailchimp newsletter for her sensational sourdough pizza is not the same as having a professional career where you know exactly what you are doing, are capable, confident and can charge what you’re worth.
And, if you’re honest, who is going to hire you and pay you real money unless you…
Have a reputable degree and the confidence that comes with it
(4 years of college, or a $25,000 Master’s program and student loans when you need to earn money, like yesterday. Not gonna happen.)
Have real experience and a portfolio to match
(Apart from doing your Aunt Molly’s Whatsapp ads for her homemade chamomile-scented candles)
Are willing to work for peanuts and stumble in the dark while you teach yourself on Udemy
(“Everyone starts at the bottom”, but hello, have you seen the gas prices lately?)
You’ve got the motivation.
You’ve got the work ethic.
And you’ve definitely got the talent.
And you’re ready for MORE…
More fulfillment.
More challenge.
More potential for growth.
And MORE MONEY.
With a solid foundation, empowering mentorship and robust skills, you can have it all: the plump (and increasing) paycheck, the work-life balance & the deep satisfaction of a career that can grow with you.
What if you could enter a flexible and highly lucrative career without studying for 4 years, commuting for hours or working for (chocolate-covered) peanuts?
You've been bitten by the marketing bug — and love it.
As a skilled web designer, copywriter, or content creator, you’re building a solid career, one thrilled client at a time. Flexing your creativity, using your diverse talents, AND making a real impact…who knew making money could be this fun?
“Good enough” isn’t your thing.
You know your stuff, take pride in your work, and invest your matza-filled kishkes into delivering excellence.
Your clients trust your expertise.
Your reputation speaks for itself.
Your confidence in your core skills is rock solid.
Until those dreaded questions from a prospect pop up…
- “Does copywriting include meta-tags and H1 headers?”
- “Do you handle the technical SEO aspect of website development?”
- “What about analytics and conversion tracking?”
- “Could you write and run a Google Ads campaign for us?”
And suddenly, that confidence evaporates faster than freshly-fried latkes on the first night of Chanuka.
You're not the sit-back-and-watch-good-money-vanish kinda gal, so you spring into action:
Frantically message your professional group chat: “What are meta-tags?!” (while your client patiently waits… and waits…)
Watch 6 Ahrefs videos on 2x speed, drowning in industry jargon, only to emerge more confused than ever (it’s way more complicated than you realized…)
Beg ChatGPT to “Turn me into a complete digital marketing expert by tomorrow morning” (it works about as well as miracle weight loss ads)
65 videos, 14 encouraging Slack messages (“you got this!”) later, you realize that you cannot confidently offer what the client is looking for.
Could you wing it? Sure. Could you talk the talk? Absolutely.
But you’re not about to gamble with someone else’s business.
You’ve got too much integrity to fake it, so you’d rather pass on the paycheck than pretend to be an SEO wizard overnight.
So you say no. Repeatedly.
- Or “I only do on-site SEO!”
- Or “Just basic keywords for me!”
- Or “I’ll happily collaborate with your SEO expert”
- Or the generous “Not my thing, but I know someone perfect!”
Let's be honest. Every time you say "I don't do that," you might as well be saying:
- “I’m happy to watch potential revenue walk right past me.”
- “Nothing more satisfying than seeing clients take their budgets elsewhere!”
- “Monthly retainers? No thanks! I prefer the thrill of constantly wondering where my next project is coming from.”
Here's the truth. Digital marketing isn't just one specialty — it's the entire game.
The full funnel. The complete strategy. The whole shebang.
Right now? You’re offering one vital piece of the puzzle — and it’s holding you back.
Imagine if you combined your existing expertise with comprehensive digital marketing skills and evolve from…
Project specialist to business advisor
Stop being “the website person” and start being the strategic partner they text before making any marketing decision.
One-off wonder to retainer magnet
End the never-ending hustle for new clients. Create irresistible monthly packages & upsells that transform your feast-or-famine cycle into gloriously predictable income.
Expert executor to strategic marketing partner
Elevate from hands-on implementer to CMO-level strategist who shapes the entire marketing strategy and delivers revenue growth
It's not about vague 'value-adds'.
Even our most experienced students — seasoned copywriters, designers, and content creators — are amazed by how much deeper their expertise grows. It’s seeing the ENTIRE digital ecosystem and understanding how each piece amplifies the others.
Those “aha!” moments when SEO, analytics, and technical skills suddenly connect into something powerful.
The difference? Going from “I create good content” to “I build complete digital strategies that generate measurable ROI.”
The result? Clients pay accordingly.
Let's talk about what professional digital marketing chops would do for your bottom line:
Add at least $1000 to every project. “Here’s your website proposal… OH and here’s what comprehensive SEO would cost.” That single line item? Your ticket to 30 – 50% bigger projects.
Lock in $500-$1,000 monthly retainers. SEO, content creation, and analytics aren’t one-and-done offers — they’re ongoing relationships. Convert project clients to monthly packages and create a sustainable business model with predictable income.
Never say “I don’t do that” again. Imagine the confidence of saying “Sure, I handle that — and here’s my rate” instead of watching potential revenue walk out the door. Clients love one-stop solutions. (Your bank account will too.)
Could you teach yourself?
Sure, if you had 100+ hours to wade through contradictory YouTube tutorials, questionable blog posts, and trial-and-error experiments on client websites.
But you cannot compare patchwork knowledge to a comprehensive, ground-up understanding, and the confidence that comes with it — plus the ability to get real, measurable results.
And because you do things properly, while your clients are happy, it’s frustrating because you keep wishing that instead of replying “I don’t do that”, you had the expertise to:
- Expand your service offerings
- Differentiate yourself from competitors
- Increase your value to existing clients
- Create natural upsells and package options
- Build recurring revenue through ongoing services
Your clients WANT it. They NEED it.
One trusted professional who can handle their website development AND their technical SEO.
Their content creation AND their analytics.
Their design AND their conversion strategy.
The most successful marketing professionals aren’t specialists — they’re versatile experts who understand how each digital channel supports the others.
They’re the ones getting consistent referrals, commanding higher rates, and building predictable income through service retainers.
And that’s exactly what ODEO is offering you.
ODEO Academy isn't another course to add to your collection of half-finished tutorials in Google Drive.
It’s where marketing pros get the skills to start operating at a whole new level.
The investment? Equal to two expanded projects or your first retainer.
The return? A completely new direction for your business and the delicious confidence to say “YES” — and charge accordingly.
Ready to see what happens to your income, your business model, and your impact when you’re playing the full game?
Introducing ODEO
(Optidge Digital Education Online) Academy
The only professional & comprehensive way for diligent + talented women to enter or advance in the fun, fulfilling and lucrative industry of digital marketing — without spending $15,000+ on graduate school, giving up your day job, or leaving your couch.
Whether you're starting from scratch or expanding your existing marketing skills, ODEO gives you:
Graduate-level skills
(because you’re a person who does things properly)
- Based on the exact syllabus of 2 current MBA and Master’s in Marketing courses at the University of Houston
- Taught by renowned teacher & adjunct professor Danny Gavin
- Course content co-created with Professor William Zhan of C.T. Bauer College of Business
- From the comfort of home: a female-only environment of like-minded growth-oriented women
- Open to all applicants with any level of experience, academics and knowledge
- Real-world experience: Graded challenges, weekly quizzes, and an in-depth final project – so you’re ready to launch or level up your career right away
- Built-in accountability & support – because good intentions are great, but life gets busy
Sounds intriguing... but are you wondering what kind of opportunities this opens up + what you'd do all day?
One skillset, endless doors.
Digital marketing isn’t a single career path—it’s dozens, each with unique perks, income potential, and creative challenges that complement your existing talents, interests and experience.
As an in-house marketer:
Morning: Coffee + analytics dashboard. Tweak underperforming keywords, celebrate the wins, update your boss on yesterday’s results. (Spoiler: she’s impressed.)
Afternoon: Craft next month’s content strategy from your home office while your toddler naps.
As a freelancer:
Morning: Client Zoom call where YOU’RE the expert they rely on. (“Last month’s campaign increased sales by 24%”)
Afternoon: Complete an SEO audit that a client will happily pay $1,200 for, work on the new website homepage mockup, then draft content strategy for the next month.
As a digital marketing professional:
Morning: Quick team huddle, then deep-dive into technical SEO fixes for your e-commerce client.
Afternoon: Craft Google ads that convert, collaborate on landing pages, then knock out client reports using your templates. Home by 5, with no work tomorrow because you’ve structured your agency for 4-day workweeks.
Sounds interesting? ODEO is more than interesting.
It could be the exact thing you've been looking for.
ODEO is the only online graduate-level course for women that lets you enter or advance in a high-demand career in just 15 weeks — whether you're starting from scratch or looking to deepen your marketing expertise.
Comprehensive, easy-to-grasp content
Whether you’re starting from zero or filling knowledge gaps, every lesson goes from “What is this?” to “I can do this!” in record time. We’ve broken down graduate-level concepts into addictive, bite-sized modules you’ll look forward to completing.
Supportive lifelong community
Mastering a new skill can be lonely (and overwhelming). ODEO’s vibrant online community of like-minded women is where you’ll encourage each other, celebrate wins, ask questions and create a professional network. You can choose to do assignments in groups. (Warning: you may build lifelong friendships with women who refuse to play small)
Self-paced learning + strict accountability + live support
Watch modules when it’s convenient for YOU – early morning with coffee, during naptime, or after the kids are in bed. Weekly deadlines + live Q&As ensure you won’t fall into the “I’ll do it someday” trap. It’s the accountability you need with the flexibility your life demands.
Hands-on experience
Theory is nice, but digital marketing is all about implementation. You’ll roll up your sleeves and submit weekly quizzes + challenges — creating real SEO audits, Google ads, analytics setups. Because employers & clients don’t care what you know; they care if you can prove you can do the job.
Personal, caring mentorship
Danny Gavin isn’t just another course creator—he’s the owner of a thriving agency and university professor who’s devoted to student success. He’s seen it all, fixed it all, and optimized it all. His feedback is specific, actionable guidance from someone who does this daily for multi-million dollar clients. The all-encompassing support doesn’t end when you get your badge: ODEO grads get personal guidance from Danny & his team years after they’ve completed the course.
Acadium partnership
ODEO’s unique partnership with Acadium connects you directly to business owners looking for your new skills and who will mentor you throughout. These 3-month remote apprenticeships deliver the real-world experience Our Acadium rep Matt, helps you create a strong profile and provide an intro to any mentor you may want to work with.
Comprehensive AI / Chat-GPT Application
Marketers who can’t leverage AI aren’t just falling behind—they’re being left in the dust. The industry moves at lightning speed, and staying relevant means mastering these tools now. That’s why ODEO integrates AI into every module—showing you exactly how to work smarter, faster, and get results that manual methods can’t touch.
ODEO is for you...
Even if you…
- Know nothing about technology (just logging into Zoom is an achievement)
- Are not that creative (DIY school play costumes are torture)
- Have no idea what digital marketing is (something to do with Google?)
- Haven’t used the thinking part of your brain since high school
- Aren’t great at Math
- Already work in marketing but have gaps in your technical knowledge
BUT you…
- Love learning new skills, enjoy challenging yourself, and are an ambitious action-taker who wants to take control of your future
- Enjoy helping other people, can work hard when you put your mind to it and want a career that excites you
- Have a reasonable grasp of numbers, enjoy solving problems and can think logically
- Are an out-the-box thinker, have a creative smidgen, and want to use all your talents
Then ODEO is what you have been looking for.
Hi, I’m
Professor Danny Gavin, MBA.
I’ve spent my career in two worlds: building award-winning Optidge Digital Marketing and teaching as an adjunct professor at the University of Houston. After guiding hundreds of students, I noticed a clear pattern.
The ones who excelled weren’t marketing experts—they were smart, adaptable problem-solvers with both analytical minds and creative instincts. These talented individuals doubted they’d ever find a career using their diverse abilities. Yet they discovered what seemed impossible: meaningful work that engaged both sides of their brain while providing the flexibility modern life demands.
My passion? Breaking down complex digital concepts into “aha!” moments anyone can master with the right guidance. I created ODEO specifically for talented women seeking careers that deliver three things most think are mutually exclusive: intellectual stimulation, financial reward, and the flexibility to be present for life’s important moments.
Watching our graduates transform their skills into dream careers that work around family priorities isn’t just satisfying—it’s why I pour everything into this program and why I can’t wait to get to know you watch you succeed.
Danny Gavin
Founder, ODEO
Some awards my agency and work have won:
Where I’ve taught:
ODEO graduates are crushing it in the real world.
(Full disclosure: we hired some ourselves.)
Whether they started from zero or expanded their skills, our grads are making waves.
| In-house marketers | Digital marketing agency professionals | Agency Owners & Freelancers |
|---|---|---|
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You can have this too.
ODEO offers you a winning combination of theory + hands-on skills + community
11 modules of engaging,
high-level content
Covers in depth the fundamentals of digital
marketing
11 hands-on weekly challenges graded by Danny and his team
Plus, a CHAT-GPT version of all challenges
Ongoing support & cheering-for-you mentorship
Moderated exclusive Slack community to get all your questions answered with Danny and his team. Weekly live Q&As with Danny where you interact with class members, so you don’t have to do it alone.
Final project
Where you consolidate all your knowledge, and can use as a portfolio to land a job
So, what’s it really like being part of ODEO?
It’s pretty awesome. If you’re looking for something challenging, stimulating and
‘I-never-realized-I-was-so-capable’ rewarding, that is.
We’re not gonna sugarcoat it.
ODEO is challenging— but totally doable. If you’re the type of person who is willing to buckle down and stretch yourself, you’ll probably love it.
Yes, you may activate brain cells you haven’t used since high school. It will take a bit of time to the lingo and concepts.
But you won’t do it alone.
ODEO is designed to help you succeed. With speedy, helpful responses from Danny and his team, you can ask anything (as many times as you need), you’ll be listened to, supported, cheered on, and guided.
Plus, the lively Slack group (like a massive Whatsapp channel), you’ll feel motivated to learn with and from other women like you. Join our live weekly Q&As and get every single question answered by Danny.
And our grads who came from a digital or marketing background? They emerged with a whole new level of knowledge, skills, & passion.
“I offer so much more value & strategic input to my clients”
“I was working as a copywriter but constantly felt like something was missing. knew absolutely nothing about SEO, blogging strategy, or technical marketing aspects – I was just writing without understanding the bigger picture. Now, a whole new world has opened up for me. I offer so much more value to my clients. I can have meaningful discussions with web developers and provide strategic input that goes far beyond writing content. The more knowledge you have, the more value you bring to the table. Plus, the flexibility of digital marketing work means I can build a career that fits my life; having the freedom to attend important family events without watching the clock.”
— Blimi Mann, Website Copywriter
ODEO is the equivalent of a
graduate-level program plus an internship:
- 11 modules of video content (2 hours each)
- 11 in-depth challenges, marked and scored so your knowledge goes from “theoretical” to “practical”
- Weekly graded quizzes to assess your knowledge
- Lifetime access to all videos, recordings + course updates, so you can review trainings on your own time
- All templates and Excel spreadsheets I use with my own clients
- Exclusive access to our moderated Slack community forum so you get any questions answered
- Weekly Live Q & A Sessions led by Danny Gavin for over-the-shoulder walkthroughs, Q and As and support with weekly challenges
- Final marked project you can use as a portfolio ( which is the equivalent of an internship)
- Certifications: Google Search and Google Analytics
- Certification Badge from ODEO (upon completing the final project & 75% the challenges with an average of 80%)
- Completion Badge from ODEO (only completing 75% of the challenges with an average of 80%)
- 16 Week Access to Neil Patel's Ubersuggest Suite of SEAO Tools
- 4 Month FREE Trial to Dragon Metric’s Full Suite of Tools - the industry-leader for Search Tools.
- Acadium partnership (internship opportunities after you have completed the course)
Wondering if you’ve got what it takes to succeed at ODEO Academy?
A big resounding YES!
How do I know?
We've had people dating (some got engaged in the middle) or engaged women, single moms, post-seminary girls, single women, moms of tiny babies, and even a mom of 12 kids who all thoroughly enjoyed ODEO AND ACED it!! All you need to succeed is determination, commitment & a willingness to apply your mind.
Danny, I love the sound of the course.
But that’s a chunk of cash to lay out for something I don’t know much about…
What if I sign up and…
- I don’t enjoy it.
- I can’t find a job afterward
- It’s too hard for me and I fail
Smart lady you are. All great points.
I don’t have a crystal ball. But, after teaching hundreds of students
digital marketing I know this:
I’ve watched people from every single profession succeed in the field.
The students who excel have one thing in common: they were willing to apply their minds, show up, and invest the time and effort to do the work.
To learn a brand new skill set in 15 weeks requires effort and commitment. Is it an intense 15 weeks? Yes. But in the grand scheme of life that’s 15 weeks of hard work which promises you and your family a whole different future. The weeks will pass anyway, so why not buckle up and invest now in something that will change your life?
If you carve out the time and apply yourself, you’ll walk away with a skillset that lets you do anything from writing, planning, and strategy, to problem-solving and working with people – and make serious money doing it.
There is a 100% money-back guarantee of the tuition fee within 14 days if you complete all the work so far. No questions asked.
Let’s get real.How much can you actually earn as a digital marketer?
- Hourly rate: The starting rate for junior digital marketers is $35/hour. But once you’ve got decent experience under your belt, it quickly moves up to $70 – $100/hour.
- Annual salary: Starts anywhere from $45-$65K depending on experience and/or which state you live in.
- Will you walk out of ODEO and waltz into a 6-figure job at a Fortune 500 company without any experience? No. But with time & perseverance, the earning potential grows. And keeps growing. VPs of digital marketing can easily earn $200k a year. (That’s with 6 — 10 years of experience.)
And if you have any experience in content writing, website development, marketing or social media? ODEO will supercharge your skills and shoot you into a different professional stratosphere.
Lastly, digital marketing is one of the most in-demand, fastest-growing industries out there.
The salaries for people who know their stuff, and have some real experience are more-than-decent and rise quickly.
Like any new career, you need to show up, network, and be prepared to hustle. If you take ODEO expecting someone to come knocking at your door begging you to work for them, this isn’t for you. But if you’re willing to work hard, get a foot in the door, and grow, in a few years you can have a lucrative career that has an almost unlimited ceiling. It depends on YOU.
What our awesome + inspiring students say
What is in the course?
Week 1: SEO Foundations That Actually Work
Week 2: On-Page SEO That Outranks Your Competition
The step-by-step SEO audit process used by $250/hour consultants
How to optimize every on-page element for maximum impact
The Schema Markup secrets that get you those coveted rich snippets in search results
Week 3: Technical SEO Without the Headaches
Solve the duplicate content issues killing your rankings
Master redirects, robots.txt, and canonical tags like a pro
Create content hub structures that Google loves
Week 4: Content Strategy That Drives Traffic AND Conversions
The internal linking framework that boosts every page on your site
How to develop laser-targeted customer personas that guide all your marketing
Create content that ranks AND converts visitors into leads
Week 5: Link Building & Local SEO That Actually Works
Ethical link-building strategies that won't get you penalized
The exact outreach templates that get responses from influencers
Dominate local search results with optimized Google Business profiles
Week 6: Google Analytics 4 Mastery
Navigate the completely redesigned GA4 interface with confidence
Track every marketing campaign with perfect attribution
Create dashboards that reveal exactly what's working (and what's not)
Weeks 7–9: Google Ads That Generate Positive ROI
Set up campaigns that don't waste your money
Write ads that get clicks from qualified prospects
Master the bidding strategies and optimization techniques agencies charge thousands for
Weeks 10–11: Facebook & Instagram Ad Campaigns That Convert
Build audiences that target your ideal customers with laser precision
Create scroll-stopping visuals and copy that demand attention
Design full-funnel campaigns that turn cold prospects into paying customers
Weeks 12–15: Choose Your Specialization + Final Portfolio Project
Deep-dive into either SEO, PPC, or social media marketing (or all three)
Build a comprehensive digital marketing strategy for a real business
Create a portfolio piece that gets you hired or wins you clients
This isn't just a final assignment—it's the “aha!” moment when everything clicks. Students call it tough but transformative, turning all that knowledge into real-world mastery you can use.
Is that all? There’s (way) more...
and access these value-popping bonuses by hotshot industry experts!
Bonus 1: Bea Porter
“Social Media Magic: Mastering the Art of Engaging Online Connections”
Bea has always had a knack for social media, so when some friends asked her for help creating content for their businesses, she was happy to lend them a hand! In 2017, Bea decided to take a leap of faith and make social media marketing her full-time career. In no time, The Bea Connected Team was off the ground and running.
In this bonus lesson, we cover the basics that you need to get going as a Social Media Manager:
- Content Calendar is Key (Template Available)
- Post Ideas to Increase Engagement
- Rules on Commenting
- Metrics to Track
- A Day In The Life
- Canva Tips and Tricks
- What Skills Do You Need to Be a Social Media Manager
Bonus 2: Emily Ryan
“Mailchimp Mastery: Everything You Need to Know to Succeed at Email Marketing”
Emily Ryan is the owner of Westfield Creative, a Chicago, Illinois-based email marketing microagency. As an official Mailchimp partner, she’s known for blasting inboxes with sales-driving emails that result in stunning ROIs.
Bonus 3: Menachem Ani
“Your VIP Backstage Pass to Performance Max” (Google Ads Campaign)
Menachem Ani, founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients. JXT Group provides full-service management for online advertising campaigns and is a Google Premier Partner – an accolade awarded to only 3% of partner agencies.
Bonus 4: Kirk Williams
“Introduction to Shopping Ads”
Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He sits on the board of the Paid Search Association and was named one of the Top 25 Most Influential PPCers in the world by PPC Hero from 2016–2020. Pre-COVID, he spoke at conferences from Seattle to Sydney to London. Kirk currently resides in Billings, MT with his wife, 5 children, Trek bikes, a Taylor guitar, books, and little sleep.
Bonus 5: Akvile DeFazio
“Controlling the Uncontrollable – Facebook/Instagram Ads, Agency Life, and More”
Akvile DeFazio, President of AKvertise, lives for connecting people—making the link between consumers and brands is what she does best. As a conversion-driven marketer, she’s passionate about helping businesses expand their online visibility via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads, specializing in ecommerce, apps, events, services, and musicians.
Bonus 6: Bill Hartzer
“Domain and SEO: Buying, Selling, & Migrating”
Bill Hartzer is an independent SEO consultant with 20 years of experience. He’s known worldwide for his work on New gTLDs and Dot Brand domains, technical SEO audits, and domain migrations. Bill speaks at SMX and PubCon, maintains a blog at www.BillHartzer.com, and co-founded the Dallas/Fort Worth Search Engine Marketing Association.
Bonus 7: Diana Richardson
“Building a Social Community”
Diana is the Social Media & Community Manager for SEMrush’s SEO division and has 14+ years in digital marketing. Whether it’s SEO, SEM, social media strategy, or even wine, she’s got you covered. Her blend of digital expertise and theatrical background makes her a standout educator.
Bonus 8: Eli Schwartz
“Building Sustainable SEO”
Eli Schwartz is an SEO expert with over a decade driving growth programs for B2B and B2C companies like Shutterstock, Quora, Mixpanel, and Zendesk. He helps brands build and execute global SEO strategies that scale organic visibility.
5+ Proven Templates I use with my own Clients in my own agency, Optidge
Template: Customer Persona
Template: Keyword Research
Template: Audience Research
Template: SEO Audit Template
Canva Template: Final Project
To recap, when you enroll in ODEO you get
- 11 weeks of pre-recorded MBA-level content
- 11 graded real-world challenges
- Weekly quizzes
- Final portfolio
- 12 live Q&A sessions
- 8 expert masterclasses
- 4 months’ free access to Dragon Metrics SEO Suite of Tools
- Battle-tested templates
- Lifetime access to all course content and future updates
- Exclusive access to a moderated Slack community
- Personalized feedback on all your projects and challenges
- Post-graduation career guidance and support
In case you're wondering, ODEO isn't for everyone.
This isn’t your casual “watch some videos on 2x speed while skimming Instagram” course.
ODEO isn’t for you if:
- You’re looking for a magic “get-rich-quick” marketing hack
- You can’t commit 10-12 focused hours weekly for 12 weeks
- You don’t like using your brain and being challenged
But ODEO is absolutely for you if:
- You get a thrill from mastering complex skills others find intimidating
- You’re the “figure it out no matter what” type who refuses to give up
- You’re done with income ceilings and want skills that command serious money
- You’re building for the long-term and know that marketable skills are your best investment
In short: If you’re hungry to transform your skills and income, and willing to put in the work, I can’t wait to welcome you to ODEO.
ODEO is a serious investment in your future. That’s why it comes with this guarantee: If you complete all assignments in the first 14 days and don’t see the value, you get 100% of your money back. No questions. No hassle.
Ready to embark on a meaningful and challenging career as a digital marketer?
PRO
Everything you need to get a job as a digital marketer…
- 11 Modules
- 11 critiqued and scored challenges
- 11 graded quizzes
- 8 Bonus Masterclasses
- 12 weekly live Q&A with Danny
- LIFETIME access to all videos + materials + calls
- LIFETIME access to all updates and new materials
- Moderated Slack community to get questions answered by experts
- 4 go-to templates
- Peer reviews of your work
- Google Search & Analytics certifications
- 4 months free access to Dragon Metrics Full Suite of Tools
- Completion badge, with full completion of challenges
- Certification badge, with completion of Final Project
- Acadium partnership
- Potential Optidge internship opportunities
Investment:
$900 / month
(four payments)
$3,495
(one-time payment)
[Includes: $3,345 course tuition and $150 non-refundable registration fee]
VIP - LIMITED TO 10 SLOTS
Everything you need to get a job as a digital marketer – and get impressive results for your clients (or your own business) – right away.
- 11 Modules
- 11 critiqued and scored challenges
- 11 graded quizzes
- 8 Bonus Masterclasses
- 12 weekly live Q&A with Danny
- LIFETIME access to all videos + materials + calls
- LIFETIME access to all updates and new materials
- Moderated Slack community to get questions answered by experts
- 4 go-to templates
- Peer reviews of your work
- Google Search and Analytics certifications
- 4 months free access to Dragon Metrics Full Suite of Tools
- Completion badge, with full completion of challenges
- Certification badge with completion of Final Project
- Acadium partnership
- VIP Slack Channel with priority response time
- 1 x hour career coaching session with Danny (worth $250)
- Detailed resume critique by Danny (worth $250)
- 4 X 1 hour mentorship session to set-up and optimize your first campaigns (worth $2,000)
- Potential Optidge internship opportunities
Investment:
$1,150 / month
(four payments)
$4,495
(one-time payment)
[Includes: $4,345 course tuition and $150 non-refundable registration fee]
ODEO is a digital marketer investment.
There is ZERO risk. Get a full refund of your tuition fee ($3,345) within 14 days if you’re not satisfied. So there is no risk.
If you
• Went through all the modules & completed all the challenges to date
• AND still do not feel these skills are relevant to you
Just contact me (Danny Gavin) directly and you’ll get 100%* of your money back.
No questions asked. No conditions. No heckling.
*The $150 registration fee is non-refundable
FAQ's
I already know some digital marketing. Am I too advanced?
Perfect! Your foundation will help you soar even higher. Our marketing veterans discover exciting new dimensions to their expertise—connecting dots they didn't know existed and turbocharging their results. You're not "too advanced"—you're perfectly positioned to fill in the high-value gaps that clients will gladly pay premium rates for.
What if I can't find 10 hours weekly?
Let's be real: without this time investment, you'll end up with theory instead of money-making skills. Mastering this material in 15 weeks is already ambitious (most degree programs take years!). If you can't commit now, wait until you can give it the attention it deserves. Your future self will thank you for not half-hearting your growth.
I know nothing about digital or marketing. Will I sink?
Some of my most successful students came from engineering, psychology, healthcare—even accounting! They shared three traits: hustle, creative-logical balance, and a "figure-it-out" mindset. If that sounds like you, you won't just survive—you'll thrive (and probably wonder why you didn't do this years ago).
Will AI replace digital marketers?
AI is the reality, not your replacement. While AI is ridiculously powerful in data analysis and research, it lacks the emotional insights, creativity, and strategy that humans bring to the table. The successful marketers aren't fighting AI—they're leveraging it to work smarter and deliver results that were impossible before, in one-tenth of the time.
Can't I just learn this from free YouTube tutorials?
Sure, and you could build a house by watching DIY videos. The difference? Structure, accountability, expert feedback, and a portfolio that proves your worth. Those commanding premium rates didn't piecemeal their education—they invested in mastering current methods systematically.
Will anyone actually hire me after this?
Many of our students landed jobs before their graduation confetti hit the floor. You'll build a portfolio of actual campaigns, gain confidence that clients can smell from a mile away, and develop the comprehensive understanding that has employers sliding into your LinkedIn DMs. Whether you want a junior role, an in-house position, agency work, or your own freelance empire—the door's wide open.
Aren't there other places to learn digital marketing? Isn't the internet flooded with free tutorials?
There are thousands of places you could learn some aspects of digital marketing. But the people who succeed (and get paid the big bucks) have a solid foundation of the most up-to-date methods along with practical experience of putting all the pieces together to form a solid strategy. They also have a strong portfolio and the confidence that comes with mastering the technical aspects from the ground up.
What kind of job can I apply for once I complete this course? Will anyone really hire me?
Dozens of my students landed jobs before they had completed my courses. That's because you gain a robust portfolio of actual campaigns you've worked on, along with the industry knowledge and broad understanding that sets you apart from the competition. Once you complete the course, you will be qualified to:
- Work as a junior digital marketer
- Run the entire digital marketing function for a small business
- Set up your own freelance business managing digital marketing for small businesses
- Significantly expand your existing marketing services with high-value digital offerings
Two paths forward. Choose wisely.
OPTION 1:
- Keep that soul-crushing commute to a job that wastes your talents
- Watch less-skilled people earn more because they have the right technical toolkit
- Continue saying “I don’t do that” as clients take their business elsewhere
- Stay trapped in the feast-or-famine cycle with zero income security
- Sacrifice family time for a paycheck that barely covers the basics
OPTION 2: Invest in your future
- Build a flexible, lucrative career that pays well AND lets you make the siddur party
- Master the in-demand skills clients & employers are desperate for (and paying premium rates to find)
- Turn one-off projects into steady monthly retainers you can count on
- Become THE expert clients text before making any marketing move