Do you want a flexible,
fulfilling + well-paid career?
ODEO Academy is the only comprehensive foundational digital marketing course
for frum women looking to launch — or level up —
in this in-demand, exciting, and lucrative field.
NEW! ODEO Post-Seminary Track: Enroll by July 1st, 2025 for exclusive access
to the Digital Skills Bootcamp and start building marketable skills immediately.
Main course begins November 9th, 2025.
Join ODEO Academy: The only comprehensive foundational digital marketing course for smart, creative women looking to launch — or level up — in this-demand, exciting, and lucrative field.
125+ women graduated
✓ Lock in current pricing
Before prices go up after Sukkos
✓ Get on the path to a flexible, lucrative career
Perfect for aliyah or working from home
✓ Stand out from the job-hunting masses from day 1
With in-demand digital skills
You’re talented, smart, and driven. You don’t fit in a box.. With a strong left brain & a buzzing right brain, you’re the kind of person who thinks critically AND creatively, solves problems while understanding people, and makes logical decisions with an out-the-box twist.
But you’re still hunting for a career that pays well, challenges both sides of your brain, and fits your life goals.
You like people and want to make a difference, but you cringe at the thought of spending your day teaching other people’s kids, being an OT, or doing social work.
You’re intelligent, with a flair for numbers, but medical billing, office work or accounting will drain the life out of you.
You’re creative & artistic – but graphic design, photography, or hairdressing doesn’t excite you.
You refuse to be tied down to one city for the next 6 years. Whether you’re planning aliyah, envision a kollel life, or just want options – your career should travel with you, not trap you.
You’re not naive about how expensive frum life is, and know “following your passion” doesn’t pay the bills. You need a career that lets you earn well and has real growth potential.
Marriage, babies, motherhood – family always comes first. You need flexibility, not a rigid 9-5 that forces you to choose between career and family.
You’re not cut out to clock into work, and collect your paycheck. You want work that challenges your brain, uses your creativity, and makes you excited to wake up – not counting seconds until 5 PM.
You’re a curious, courageous person who thrives on learning new skills, pushing yourself beyond your comfort zone and making a difference in people’s lives.
You want to start building your future now, with real-world skills that make you highly employable.
But doing your sister’s Whatsapp ads for her sensational sourdough pizza is not the same as having a professional career where you know exactly what you are doing, are capable, confident and can charge what you’re worth.
(4 years of college, or a $25,000 Master’s program and student loans when you need to earn money, like yesterday. Not gonna happen.)
(Apart from doing your Aunt Molly’s Whatsapp ads for her homemade chamomile-scented candles)
(“Everyone starts at the bottom”, but hello, have you seen the gas prices lately?)
You’ve got the motivation.
You’ve got the work ethic.
And you’ve definitely got the talent.
And you’re ready for MORE…
More fulfillment.
More challenge.
More potential for growth.
And MORE MONEY.
The only professional & comprehensive way for diligent + talented women to enter or advance in the fun, fulfilling and lucrative industry of digital marketing – without spending $15,000+ on graduate school, giving up your day job, or tying yourself to a campus for 4 years.
Based on the exact syllabus of 2 current MBA and Master’s in Marketing courses at the University of Houston
Taught by renowned teacher & adjunct professor Danny Gavin, Course content co-created with Prof. Bill Zhan of C.T. Bauer College of Business
Access to Post-seminary Digital Skills Bootcamp to master skills that make you stand out in ANY job – and give you a massive head start before ODEO Academy begins.
Graduate-level skills
(because you’re a person who does things properly)
Digital marketing isn’t a single career path—it’s dozens, each with unique perks, income potential, and creative challenges that complement your existing talents, interests and experience.
Morning: Coffee + analytics dashboard. Tweak underperforming keywords, celebrate the wins, update your boss on yesterday’s results. (Spoiler: she’s impressed.)
Afternoon: Craft next month’s content strategy from your home office while your toddler naps.
Morning: Client Zoom call where YOU’RE the expert they rely on. (“Last month’s campaign increased sales by 24%”)
Afternoon: Complete an SEO audit that a client will happily pay $1,200 for, work on the new website homepage mockup, then draft content strategy for the next month.
Morning: Quick team huddle, then deep-dive into technical SEO fixes for your e-commerce client.
Afternoon: Craft Google ads that convert, collaborate on landing pages, then knock out client reports using your templates. Home by 5, with no work tomorrow because you’ve structured your agency for 4-day workweeks.
Whether you’re starting from zero or filling knowledge gaps, every lesson goes from “What is this?” to “I can do this!” in record time. We’ve broken down graduate-level concepts into addictive, bite-sized modules you’ll look forward to completing.
Mastering a new skill can be lonely (and overwhelming). ODEO’s vibrant online community of like-minded women is where you’ll encourage each other, celebrate wins, ask questions and create a professional network. You can choose to do assignments in groups. (Warning: you may build lifelong friendships with women who refuse to play small)
Watch modules when it’s convenient for YOU – early morning with coffee, on the way to gym, or after weekend bowling. Weekly deadlines + live Q&As ensure you won’t fall into the “I’ll do it someday” trap. It’s the accountability you need with the flexibility your life demands.
Theory is nice, but digital marketing is all about implementation. You’ll roll up your sleeves and submit weekly quizzes + challenges — creating real SEO audits, Google ads, analytics setups. Because employers & clients don’t care what you know; they care if you can prove you can do the job.
Danny Gavin isn’t just another course creator – he’s the owner of a thriving agency and university professor who’s devoted to student success. He’s seen it all, fixed it all, and optimized it all. His feedback is specific, actionable guidance from someone who does this daily for multi-million dollar clients. The all-encompassing support doesn’t end when you get your badge: ODEO grads get personal guidance from Danny & his team years after they’ve completed the course.
ODEO’s unique partnership with Acadium connects you directly to business owners looking for your new skills and who will mentor you throughout. These 3-month remote apprenticeships deliver the real-world experience Our Acadium rep Matt, helps you create a strong profile and provide an intro to any mentor you may want to work with.
Marketers who can’t leverage AI aren’t just falling behind—they’re being left in the dust. The industry moves at lightning speed, and staying relevant means mastering these tools now. That’s why ODEO integrates AI into every module—showing you exactly how to work smarter, faster, and get results that manual methods can’t touch.
The tech + marketing foundation that gets you ahead of the game + makes you an asset to any job from day one – whether you end up in marketing, nonprofit work, business development, or any other field.
Even if you…
BUT you…
I’ve spent my career in two worlds: building award-winning Optidge Digital Marketing and teaching as an adjunct professor at the University of Houston. After guiding hundreds of students, I noticed a clear pattern.
The ones who excelled weren’t marketing experts—they were smart, adaptable problem-solvers with both analytical minds and creative instincts. These talented individuals doubted they’d ever find a career using their diverse abilities. Yet they discovered what seemed impossible: meaningful work that engaged both sides of their brain while providing the flexibility modern life demands.
My passion? Breaking down complex digital concepts into “aha!” moments anyone can master with the right guidance. I created ODEO specifically for talented women seeking careers that deliver three things most think are mutually exclusive: intellectual stimulation, financial reward, and the flexibility to be present for life’s important moments.
Watching our graduates transform their skills into dream careers that work around family priorities isn’t just satisfying—it’s why I pour everything into this program and why I can’t wait to get to know you watch you succeed.
(Full disclosure: we hired some ourselves.)
| In-house marketers | Digital marketing agency professionals | Agency Owners & Freelancers |
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Covers in depth the fundamentals of digital
marketing
Which incorporates both traditional and AI enhanced digital marketing tools and software
Moderated exclusive Slack community to get all your questions answered with Danny and his team. Weekly live Q&As with Danny where you interact with class members, so you don’t have to do it alone.
Where you consolidate all your knowledge, and can use as a portfolio to land a job
It’s pretty awesome. If you’re looking for something challenging, stimulating and
‘I-never-realized-I-was-so-capable’ rewarding, that is.
We’re not gonna sugarcoat it.
ODEO is challenging— but totally doable. If you’re the type of person who is willing to buckle down and stretch yourself, you’ll probably love it.
Yes, you may activate brain cells you haven’t used since high school. It will take a bit of time to the lingo and concepts.
But you won’t do it alone.
ODEO is designed to help you succeed. With speedy, helpful responses from Danny and his team, you can ask anything (as many times as you need), you’ll be listened to, supported, cheered on, and guided.
Plus, the lively Slack group (like a massive Whatsapp channel), you’ll feel motivated to learn with and from other women like you. Join our live weekly Q&As and get every single question answered by Danny.
“I offer so much more value & strategic input to my clients”
“I was working as a copywriter but constantly felt like something was missing. knew absolutely nothing about SEO, blogging strategy, or technical marketing aspects – I was just writing without understanding the bigger picture. Now, a whole new world has opened up for me. I offer so much more value to my clients. I can have meaningful discussions with web developers and provide strategic input that goes far beyond writing content. The more knowledge you have, the more value you bring to the table. Plus, the flexibility of digital marketing work means I can build a career that fits my life; having the freedom to attend important family events without watching the clock.”
— Blimi Mann, Website Copywriter
But that’s a chunk of cash to lay out for something I don’t know much about…
What if I sign up and…
Smart lady you are. All great points.
I don’t have a crystal ball. But, after teaching hundreds of students digital marketing I know this:
I’ve watched people from every single profession succeed in the field.
The students who excel have one thing in common: they were willing to apply their minds, show up, and invest the time and effort to do the work.
To learn a brand new skill set in 15 weeks requires effort and commitment. Is it an intense 15 weeks? Yes. But in the grand scheme of life that’s 15 weeks of hard work which promises you and your family a whole different future. The weeks will pass anyway, so why not buckle up and invest now in something that will change your life?
If you carve out the time and apply yourself, you’ll walk away with a skillset that lets you do anything from writing, planning, and strategy, to problem-solving and working with people – and make serious money doing it.
There is a 100% money-back guarantee of the tuition fee within 14 days if you complete all the work so far. No questions asked.
And if you have any experience in content writing, website development, marketing or social media? ODEO will supercharge your skills and shoot you into a different professional stratosphere.
The salaries for people who know their stuff, and have some real experience are more-than-decent and rise quickly.
Like any new career, you need to show up, network, and be prepared to hustle. If you take ODEO expecting someone to come knocking at your door begging you to work for them, this isn’t for you. But if you’re willing to work hard, get a foot in the door, and grow, in a few years you can have a lucrative career that has an almost unlimited ceiling. It depends on YOU.
Skip the fluff and learn exactly how Google ranks content in 2025
Discover how to identify the exact topics your ideal clients are searching
Master the art of topic research and prioritization to create content that ranks for dozens of search queries
The step-by-step SEO audit process used by $250/hour consultants
How to optimize every on-page element for maximum impact
The Schema Markup secrets that get you those coveted rich snippets in search results
How to appear in Google's AI Overviews(New in 2025)
Solve the duplicate content issues killing your rankings
Master redirects, robots.txt, and canonical tags like a pro
Create content hub structures that Google loves
The internal linking framework that boosts every page on your site
How to develop laser-targeted customer personas that guide all your marketing
Create content that ranks AND converts visitors into leads
Ethical link-building strategies that won't get you penalized
The exact outreach templates that get responses from influencers
Dominate local search results with optimized Google Business profiles
Navigate the completely redesigned GA4 interface with confidence
Track every marketing campaign with perfect attribution
Create dashboards that reveal exactly what's working (and what's not)
Set up campaigns that don't waste your money
Write ads that get clicks from qualified prospects
Master the bidding strategies and optimization techniques agencies charge thousands for
Build audiences that target your ideal customers with laser precision
Create scroll-stopping visuals and copy that demand attention
Design full-funnel campaigns that turn cold prospects into paying customers
Deep-dive into either SEO, PPC, or social media marketing (or all three)
Build a comprehensive digital marketing strategy for a real business
Create a portfolio piece that gets you hired or wins you clients
This isn't just a final assignment—it's the “aha!” moment when everything clicks. Students call it tough but transformative, turning all that knowledge into real-world mastery you can use.
Bea has always had a knack for social media, so when some friends asked her for help creating content for their businesses, she was happy to lend them a hand! In 2017, Bea decided to take a leap of faith and make social media marketing her full-time career. In no time, The Bea Connected Team was off the ground and running.
In this bonus lesson, we cover the basics that you need to get going as a Social Media Manager:
Emily Ryan is the owner of Westfield Creative, a Chicago, Illinois-based email marketing microagency. As an official Mailchimp partner, she’s known for blasting inboxes with sales-driving emails that result in stunning ROIs.
Menachem Ani, founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients. JXT Group provides full-service management for online advertising campaigns and is a Google Premier Partner – an accolade awarded to only 3% of partner agencies.
Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He sits on the board of the Paid Search Association and was named one of the Top 25 Most Influential PPCers in the world by PPC Hero from 2016–2020. Pre-COVID, he spoke at conferences from Seattle to Sydney to London. Kirk currently resides in Billings, MT with his wife, 5 children, Trek bikes, a Taylor guitar, books, and little sleep.
Akvile DeFazio, President of AKvertise, lives for connecting people—making the link between consumers and brands is what she does best. As a conversion-driven marketer, she’s passionate about helping businesses expand their online visibility via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads, specializing in ecommerce, apps, events, services, and musicians.
Bill Hartzer is an independent SEO consultant with 20 years of experience. He’s known worldwide for his work on New gTLDs and Dot Brand domains, technical SEO audits, and domain migrations. Bill speaks at SMX and PubCon, maintains a blog at www.BillHartzer.com, and co-founded the Dallas/Fort Worth Search Engine Marketing Association.
Diana is the Social Media & Community Manager for SEMrush’s SEO division and has 14+ years in digital marketing. Whether it’s SEO, SEM, social media strategy, or even wine, she’s got you covered. Her blend of digital expertise and theatrical background makes her a standout educator.
Eli Schwartz is an SEO expert with over a decade driving growth programs for B2B and B2C companies like Shutterstock, Quora, Mixpanel, and Zendesk. He helps brands build and execute global SEO strategies that scale organic visibility.
Faigy Gilder is a seasoned nonprofit marketing consultant and the founder of SmallOrgComms.com, where she specializes in helping small-staffed organizations and local businesses effectively communicate their impact. With over 14 years of experience in the nonprofit sector and a Master of Public Administration, Faigy brings a strategic, data-driven approach to digital marketing, including expertise in Google Ad Grants and social media strategy. She has served as a fractional CMO for various nonprofits, focusing on maximizing limited resources to achieve meaningful engagement and growth.
Beyond her consulting work, Faigy is deeply involved in community initiatives. She is a founder and the Marketing & Communications Chair of Koleinu, an inclusive Jewish community in Fair Lawn, New Jersey. Known for her advocacy of mental health awareness and her passion for empowering nonprofits, Faigy combines her professional expertise with a commitment to social impact
Navah Hopkins is a seasoned digital marketing expert with over 15 years of experience, specializing in pay-per-click (PPC) advertising. She began her career in SEO in 2008 and transitioned to PPC in 2012. Currently, she serves as the Evangelist at Optmyzr, a leading PPC management platform, where she manages paid media strategies and fosters partnerships to drive client success. Beyond her professional endeavors, Navah is passionate about mentoring aspiring marketers and has initiated programs to help individuals launch successful careers in digital marketing.
Chava Shapiro is a strategic copywriter and messaging expert who helps B2B service providers and nonprofits craft compelling brand narratives that drive results. As the founder of Show Me The Copy, she specializes in website and email copy that converts, with a focus on human-centered messaging backed by research and sales psychology.
Chava is also the creator of the Creative CEO Academy, a business accelerator designed to help creative freelancers and consultants scale to six-figure businesses without burnout. She is known for integrating AI into her workflow to streamline operations and empower fellow creatives to work smarter.
Helen Strulovic is a seasoned digital marketing strategist and entrepreneur, renowned for her expertise in retention marketing for e-commerce brands. She is the founder and CEO of The Rivlen Group LLC, a Klaviyo Platinum Partner agency that specializes in email marketing, customer retention, and growth strategies for niche e-commerce businesses.
Shevy Guitta is a social media strategist and educator, best known as the founder of The Shevy Method, a marketing agency that helps businesses grow authentically on Instagram without overwhelm. She is also the creator of the Fast Content Formula, a system designed to streamline content creation and engagement. Through her agency and coaching, Shevy empowers entrepreneurs and brands to build sustainable social media strategies that convert followers into customers.
Template: Customer Persona
Template: Topic Research + Prioritization
Template: Audience Research
Template: SEO Audit Template
Canva Template: Final Project
Perfect for building skills while you’re working that office job, staffing at camp, or juggling whatever else life throws at you.
Two manageable assignments (August 25th & September 22nd) keep you moving forward, so when ODEO Academy starts November 9th, you’re not just ready—you’re 3 months ahead of everyone else.
Show up like a Pro
Think Like a Marketer
Enrollments Close
Digital Skills Bootcamp (including 2 graded assignments to keep you on track)
ODEO Academy Main Course
Graduate as a capable digital marketer! (Woohoo)
This isn’t your casual “watch some videos while browsing Amazon” course.
ODEO isn’t for you if:
Bottom line: If you’re looking for quick fixes or easy answers, keep scrolling.
If you’re ready to invest in in-demand, highly marketable skills that will pay dividends for decades, you’re in the right place.
ODEO is a serious investment in your future. That’s why it comes with this guarantee: If you complete all assignments in the two weeks of the main course and don’t see the value, you get 100% of your course tuition back. No questions. No hassle.
Everything you need to get a job as a digital marketer
PLUS
The exclusive Digital Skills Bootcamp
What’s included:
Fast-track your success with personal mentorship
LIMITED 10 SLOTS
Everything in Career Accelerator
PLUS
There is ZERO risk. Get a full refund of your tuition fee ($3,845) within 14 days of the main course if you’re not satisfied. So there is no risk.
If you
• Went through all the modules & completed all the challenges to date
• AND still do not feel these skills are relevant to you
Just contact me (Danny Gavin) directly and you’ll get 100%* of your money back.
No questions asked. No conditions. No heckling.
Digital marketing is perfect for Israel - work remotely for US companies, high demand locally, and skills transfer internationally. Multiple forum posters specifically mentioned this as ideal for aliyah plans.
Location independence + flexible hours = perfect for frum women's lifecycle. Build skills now, scale up or down as life changes.
Teaching caps out around $40-50K after years of experience. Digital marketing starts there and goes up to $100K+. Plus you're not limited by physical location or rigid schedules.
Perfect! Your foundation will help you soar even higher. Our marketing veterans discover exciting new dimensions to their expertise—connecting dots they didn't know existed and turbocharging their results. You're not "too advanced"—you're perfectly positioned to fill in the high-value gaps that clients will gladly pay premium rates for.
Let's be real: without this time investment, you'll end up with theory instead of money-making skills. Mastering this material in 15 weeks is already ambitious (most degree programs take years!). If you can't commit now, wait until you can give it the attention it deserves. Your future self will thank you for not half-hearting your growth.
Some of my most successful students came from engineering, psychology, healthcare—even accounting! They shared three traits: hustle, creative-logical balance, and a "figure-it-out" mindset. If that sounds like you, you won't just survive—you'll thrive (and probably wonder why you didn't do this years ago).
AI is the reality, not your replacement. While AI is ridiculously powerful in data analysis and research, it lacks the emotional insights, creativity, and strategy that humans bring to the table. The successful marketers aren't fighting AI—they're leveraging it to work smarter and deliver results that were impossible before, in one-tenth of the time.
Sure, and you could build a house by watching DIY videos. The difference? Structure, accountability, expert feedback, and a portfolio that proves your worth. Those commanding premium rates didn't piecemeal their education—they invested in mastering current methods systematically.
Many of our students landed jobs before their graduation confetti hit the floor. You'll build a portfolio of actual campaigns, gain confidence that clients can smell from a mile away, and develop the comprehensive understanding that has employers sliding into your LinkedIn DMs. Whether you want a junior role, an in-house position, agency work, or your own freelance empire—the door's wide open.
There are thousands of places you could learn some aspects of digital marketing. But the people who succeed (and get paid the big bucks) have a solid foundation of the most up-to-date methods along with practical experience of putting all the pieces together to form a solid strategy. They also have a strong portfolio and the confidence that comes with mastering the technical aspects from the ground up.
Dozens of my students landed jobs before they had completed my courses. That's because you gain a robust portfolio of actual campaigns you've worked on, along with the industry knowledge and broad understanding that sets you apart from the competition. Once you complete the course, you will be qualified to:
OPTION 1: The “see how it goes” path
OPTION 2: Start building your fulfilling & flexible career immediately
Learn how to use GA 4 to track website traffic and user behavior, optimize your website and marketing efforts, and gain insights into your audience.
Learn how to create and manage effective campaigns, use advanced features, and track & analyze performance. Boost your ROI and reach your target audience on LI.
Learn how to create great content that ranks and what are the key SEO elements that will take your writing to the next level.
Propel your skills — and your career — to the next level.
Are you an smart, talented woman looking for flexible, fun & well-paying career? This course is for you.