Career-defining question for
talented, ambitious AND proactive women:
Career-defining question for talented, driven AND proactive women:
Do you want a stimulating, flexible,
AND well-paid career?
Do you want a flexible,
fulfilling + well-paid career?
Join ODEO Academy: The only comprehensive foundational digital marketing
course for smart, creative women looking for a solid entry
into an in-demand, exciting and lucrative industry
You're talented, smart and driven.
With a strong left brain & a buzzing right brain, you’re known for
…being a critical thinker and having a creative flair
…being a sharp problem solver and having a knack for understanding people
…thinking out-the-box and making logical decisions
But, when you’re multi-talented, you doubt you can have a career that pays well, tickles both sides of your brain, and gives you the flexibility your family needs.
Whether you’re working or not, one thing is for sure: you were not born to do mind-numbing work, spend hours commuting while your kids are with babysitters and after all that – bring home a leaner-than-a-fat-free-cappuccino’s salary.
Finding the ideal
career seems impossible.
You like people and want to make a difference, but you cringe at the thought of spending your day teaching other people’s kids, being an OT or doing social work.
You’re intelligent, with a flair for numbers, but medical billing, admin or accounting will drain the life out of you.
You’re creative & artistic – but graphic design, photography, or hairdressing
doesn’t excite you.
You don't want to settle for anything less than a well-paying and fulfilling career that has potential for serious growth..
Your intuition tells you that something is out
there. A job which is
Flexible
Family comes first. Always. You need a job that grows as your family does, puts you in control of your time, allows you to work your own hours & work from wherever you choose (hello, home office overlooking your lush garden).
Well-paying
Satisfying
You’re not cut out to clock into work, and collect your paycheck. You need to feel excited to wake up and head to work. You want to use the gifts you’ve been blessed with to make a difference – and enjoy doing it.
Let’s be honest. You know nothing about digital marketing, but it sounds
You have a knack for psychology, you’re good with words & you’re competent when it comes to tech.
Maybe you’ve even dabbled in it already…
You’re the family Canva expert.
OR you’ve taught yourself Mailchimp from scratch and done a pretty good job of it.
Or you’ve figured out how to make basic changes on the backend of your husband’s website.
You’re a curious, courageous person who thrives on learning new skills, pushing yourself beyond your comfort zone and making a difference in people’s lives.
But doing your sister's Mailchimp newsletter for her sensational sourdough pizza is not the same as having a professional career where you know exactly what you are doing, are capable, confident and can charge what you’re worth.
Have a reputable degree and the confidence that comes with it
(4 years of college, or a $25,000 Master’s program and student loans when you need to earn money, like yesterday. Not gonna happen.)
Have real experience and a portfolio to match
(apart from doing your Aunt Molly’s Whatsapp ads for her homemade chamomile-scented scented candles)
Are willing to work for peanuts and stumble in the dark while you teach yourself on Udemy
You’ve got the motivation.
You’ve got the work ethic.
And you’ve definitely got the talent.
And you’re ready for MORE…
More fulfillment.
More challenge.
More potential for growth.
And MORE MONEY.
With a solid foundation, empowering mentorship and robust skills, you can have it all: the plump (and increasing) paycheck, the work-life balance & the deep satisfaction of a career that can grow with you.
What if you could enter a flexible and highly lucrative career without studying for 4 years, commuting for hours or working for (chocolate-covered) peanuts?
Introducing ODEO
(Optidge Digital Education Online) Academy
The only professional & comprehensive way for diligent + talented creative females to move into the fun, fulfilling and lucrative industry of digital marketing — without spending $15,000+ on graduate school, giving up your day job
or leaving your couch.
*ZERO digital or marketing background required
Graduate level skills
(because you’re a person who does things properly)
Based on the exact syllabus of a 2 current MBA and Masters in Marketing courses at the University of Houston.
Taught by renowned teacher &
adjunct professor Danny Gavin
Course content co-created with
Professor William Zhan of C.T. Bauer
College of Business
- From the comfort of home: a female-only environment of like-minded growth-oriented women.
- Open to all applicants with any level of experience, academics and knowledge.
- Real-world experience. Graded challenges, weekly quizzes, and an in-depth final project – so you’re ready to launch your career right away.
- Built-in accountability & support – because good intentions are great, but life gets busy.
Sounds intriguing... but are you wondering
what kind of job could you get after this course?
There are many paths that will be open to you once you’ve the completed this program including
- work for yourself (or open an agency) and help companies with their digital marketing.
- work directly for a company, and do their digital marketing.in-house
- work for a digital marketing agency, and work with multiple clients.
And if you did get a job - what would you do?
Here are a few examples of what you would do in a day of work
- Optimize a website so that it shows up higher on Google
- Learn how to produce traffic-generating content.
- Setup and create a Google Ads account
- Setup and create Facebook and Instagram ad campaigns.
- Understand Google Analytics and properly track the effectiveness of Social Media Campaigns
- Meet with clients to define their digital marketing strategy
- Write creative headlines and copy for Facebook ads
- Write interesting blogs that help attract people to a website
After ODEO, I realized I didn’t need to be bored at work. Now I work in an Amazon business, love it and I earn double my salary!
I was working in medical billing but was bored and so drained. I had so many strengths I wasn’t using. I wasn’t sure what field I wanted to go into. ODEO looked interesting, although I had zero knowledge of any anything. I wasn’t sure if it was going to be too high of a level as I had no experience. Although I got engaged during ODEO, I still managed to complete the coursework. And that I enjoy working in business, and can make so much more money than in my current job. I applied to an Amazon business, I told them during my interview that I took the ODEO course and she right away was extremely interested as she had worked with Danny in the past. I ended up taking the job and doubling my salary!!
— Hindy Shwartz, Sunberry RX
ODEO changed my life. I love it. It’s been so incredible.
I was a teacher, but it became too much for me. I was ready to move on. I had just had my second baby and realized I needed a remote job. I had no idea what to expect from ODEO, and I really enjoyed it so much. ODEO changed my life. I love it. It’s been so incredible. I felt very confident to enter the job market, and am so excited to see where it takes me.
— Menucha O., Marketing Refresh Agengy
Sounds interesting?
It's more than interesting. It could be the exact thing
you’ve been looking for.
ODEO is the only online graduate-level course for women that lets you enter a new in-demand career in just 15 weeks - even if you're starting from scratch.
Comprehensive knowledge
Learn the fundamentals of digital marketing from scratch so you have the confidence and skills to achieve results. Danny takes complicated ideas and communicates them easily. With high-level content broken down into crystal clear bite-sized pieces, you’ll methodically work through the material building your knowledge from the ground up.
Supportive community
Mastering a new skill can be lonely (and overwhelming). ODEO’s vibrant online community of like-minded women is where you’ll encourage each other, celebrate wins and learn from each other. You can choose to do assignments in groups. (Warning: you may make friends for life with hard-working, driven women from all stages in life)
Hands-on experience
Theory is nice, but digital marketing is all about implementation. You’ll roll up your sleeves and submit weekly quizzes + weekly challenges. The built-in accountability makes sure you’re not a passive observer — you’ll build tangible skills to use in a real job.
Personal, caring mentorship
Danny Gavin is a popular digital marketing professor (and owner of a booming digital marketing agency). He’s taught and mentored hundreds of students, helping many of them transition successfully into the world of digital marketing. Danny has one goal: for his students to succeed. The all-encompassing support doesn’t end when you get your badge: ODEO grads get personal guidance from Danny & his team years after they’ve completed the course.
Acadium partnership
One of the perks of ODEO is our special partnership with Acadium. Acadium is a digital platform that connects you, an aspiring digital marketer, with a vetted business owner that will teach you digital marketing through one-on-one mentorship, hands-on experience, and real-world projects for their business. Apprenticeships are 3-months long, completely remote, and always free for apprentices! Our Acadium representative Matt will help you create a strong profile and provide an intro to any mentor you may want to work with.
CHAT-GPT / AI component
AI is the future. Period. While AI will not replace skilled digital marketers, knowing how to Chat-GPT is a must for anyone in the industry who wants to stay relevant. ODEO Academy includes an AI-component for every module, teaching you to use the tools to unlock insights, anticipate trends, and optimize campaigns with ruthless precision and in record time.
"Everyone around me noticed that I was much happier, light-hearted, and I was excited to go to work. I am happier, more fulfilled."
I started out in education, but after a couple of years I realized it wasn’t for me. I then moved back to my family business and became the manager. Before I did Danny’s course, I wasn’t sure whether I would learn anything new or is it really the path I wanted to be taking. The course wowed me. Before I felt uncertain and unconfident about my online marketing skills. Now, I have the confidence and the experience. Danny isn’t a regular teacher. His classes are so engaging and practical. After the course, I got a job at Jewish Children’s Museum. Everyone around me noticed that I was much happier, light hearted, and I was excited to go to work at an exciting job. I am happier, and more fulfilled. I love that through my work I’m able to express certain feelings to the world. I recommend people to take this course because there are always people to help grow their company and create an impact.
Chaya’le S.
Marketing Coordinator, Jewish Children’s Museum (Brooklyn)
"My life did a complete 180 since Danny’s course"
After a few jobs, I ended up working in a retirement village, but it wasn’t challenging or analytical enough. I was looking for a way out. I dreaded going to work. I need a balance between analytical and creativity. I had no idea what digital marketing was. I took a leap of faith – and had never been to a class like that. Danny is so enthusiastic and takes time to explain step-by-step. I now work in Danny’s firm and my life has done a complete 180. Every other job in my post college career, I always had some sense of feeling unsettled. Now, I am so excited to go to work. I love talking about what I do. I get to connect both parts of my brain, and Being in a job I love affects my whole life. It’s about being happy in all parts of my life, and not waiting for your day to end. I didn’t know you could turn creativity into a career.
Rachael H.
Digital Marketing Manager
"I landed on the perfect profession where I can
be creative and analytical"
I was alway really good at Mathematics, so I became an actuary. But I hated it. It was isolating and I was trapped In excel formulas all day long and I was not really interacting with people. I wanted something creative and data-driven. I thought about becoming a Math teacher. I then took Danny’s class. It changed my career, and my life. Danny’s class teaches you real hard skills you can put on your resume. You can leave your class, go use the skills for yourself, family, business or clients. Now, I am proud of my career and of what my career title is. I love what I do. I feel I’ve landed on the most perfect profession, because I can write and it’s data-driven.”
Brianna V.
Digital Marketing Specialist
ODEO is for you...
Even if you…
- Know nothing about technology (just logging into Zoom is an achievement)
- Are not that creative (DIY school play costumes are torture)
- Have no idea what digital marketing is (something to do with Google?)
- Haven’t used the thinking part of your brain since high school
- Aren’t great at Math
BUT you…
- Love learning new skills, enjoy challenging yourself, and are an ambitious action-taker who wants to take control of their future
- Enjoy helping other people, can work hard when you put your mind to it and want a career that excites you
- Have a reasonable grasp of numbers, enjoy solving problems and can think logically
- Are a competent writer, have a creative smidgen, and want to use all your talents
Then ODEO is what
you have been looking for.
Hi, I’m
Professor Danny Gavin, MBA.
I’m the founder and chief strategist of award-winning Optidge Digital Marketing. I’m also an adjunct professor of digital marketing at the University of Houston. As a lecturer, I’ve been privileged to teach and mentor hundreds of students. While many of them had no prior knowledge of digital marketing, the ones that excelled shared a similar profile.
They were talented, hardworking and strong in either (or both) creative and analytical skills. They doubted where (and if) they could find career fulfillment where they could flex their diverse (and seemingly contradictory) talents.
Many went to work in the field finding what they thought was impossible: a career where meaning, fulfillment and whole-brain expression was part of the package.
My passion for taking a highly advanced subject, and breaking it down into engaging and understandable pieces means that anyone can master the material if they invest themselves fully.
That’s why I created the ODEO track for women. Digital marketing offers a whole new range of options for women who are looking for a flexible, enjoyable and lucrative career. I’ve taken a high-level course (which you generally can only access at graduate level) so you too can confidently enter the world of digital marketing and enjoy a meaningful, flexible and stimulating career while being available for your family.
Danny Gavin
Founder, ODEO
Some awards my agency and work have won:
Where I’ve taught:
What my awesome + inspiring students say
"I've been to many classes in my life and the worst feeling is coming in and seeing that the instructor can't instruct,
or doesn’t instruct, or some other complaint you have about the teacher. In this case, there's absolutely none.
Danny is great. I'm sure it showed and everybody appreciated his class. We really learned a lot.”
Shmuel W.
Your class was super informative, entertaining and great for a lack of words 😉 Recently I was able to land a job because of all that you taught and can’t be any more grateful!!!”
Shmuel W.
I’ve been to many classes in my life and the worst feeling is coming in and seeing that the instructor can’t instruct, or doesn’t instruct, or some other complaint you have about the teacher. In this case, there’s absolutely none. Danny is great. I’m sure it showed and everybody appreciated his class. We really learned a lot.”
Kellie L.
Danny is a phenomenal teacher. He explained everything well, and it was really enjoyable. The information he gave is just so rich. I feel like I just learned a whole new world and how it works.”
Sarah D.
It was an amazing course. Danny is a great teacher.
Breindi E.
I always want to learn about SEO. There’s a lot to it. It was a bit overwhelming to a certain degree, but Dan broke it down. A lot of the information Dan gave opened my eyes and I really appreciate it.”
Jack F.
Great practical experience that really helped the class concepts sink in. Danny’s enthusiasm for the topics of the course is really motivating and makes the subject very interesting.
Kellie L.
I’ve been to many classes in my life and the worst feeling is coming in and seeing that the instructor can’t instruct, or doesn’t instruct, or some other complaint you have about the teacher. In this case, there’s absolutely none. Danny is great. I’m sure it showed and everybody appreciated his class. We really learned a lot.”
Shmuel W.
ODEO graduates are crushing it in the real world.
Here’s where some of our grads are working now
ODEO grads have opened
their very own agencies. (Yes, for real.)
Now, I’ve opened up my own agency doing SEO and digital marketing for other companies.
I have a background in teaching accounting. I was also helping my husband with his online businesses, but finding reliable digital marketers was always a challenge. So I would try to go into the backend and figure it out myself. I realized that website without digital marketing is useless, so I became a certified digital marketing specialist. That course was very thorough but very theoretical. I wanted something more practical and joined ODEO. ODEO is extremely practical and hands-on. You have weekly challenges and homework. The work is graded and commented on. Now, I’ve opened up my own agency doing SEO and digital marketing for other companies. I hope to have much more free time in the future now that I’m my own boss.
— Miri, London
Before ODEO, I came home from work so drained. I wasn’t using my talents. Now, I’m self-employed.
I was working for a bookkeeping company, doing the design and front-end work. I was stuck there, so I started working in my kids’ daycare for a few years, but every day I came home so drained. I wasn’t using my talents. I wanted something flexible. Since doing ODEO, I’m self-employed, and I do both website design, SEO, and marketing for clients. My goal is to work 25 hours a week and to earn double or triple what I was earning before, and I know it’s possible.
— Gitty H., Baltimore
You can have this too.
ODEO offers you a winning combination of theory + hands-on skills + community
11 modules of engaging,
high-level content
Covers in depth the fundamentals of digital
marketing
11 hands-on weekly challenges graded by Danny and his team
Plus, a CHAT-GPT version of all challenges
Because DM is ALL about practical application
Ongoing support & cheering-for-you mentorship
Moderated exclusive Slack community to get all your questions answered with Rivki & Danny. Weekly live Q&As with Danny where you interact with class members.. So you don’t have to do it alone. And you may even make friends for life
Final project
Where you consolidate all your knowledge, and can
use it as a portfolio to land a job
So, what’s it really like being part of ODEO?
It’s pretty awesome. If you’re looking for something challenging, stimulating and
‘I-never-realized-I-was-so-capable’ rewarding, that is.
We’re not gonna sugarcoat it.
ODEO is challenging— but totally doable. If you’re the type of person who is willing to buckle down and stretch yourself, you’ll probably love it.
Yes, you may activate brain cells you haven’t used since high school. It will take a bit of time to the lingo and concepts.
But you won’t do it alone.
ODEO is designed to help you succeed. With speedy, helpful responses from Danny and his team, you can ask anything anytime and know you’ll be listened to, supported, cheered on, and guided.
Plus, the lively Slack group (like a massive whatsapp channel), you’ll feel motivated to learn with and from other women like you. Join our live weekly Q&As and get your questions answered in real time by Danny.
And our grads who came from a digital or marketing background? They LOVED it too.
ODEO is the equivalent of a
graduate level program plus an internship:
- 11 modules of video content (2 hours each)
- 11 in-depth challenges, marked and scored so your knowledge goes from “theoretical” to “practical”
- Weekly graded quizzes to assess your knowledge
- Lifetime access to all videos, recordings + course updates, so you can review trainings on your own time
- All templates and excel spreadsheets I use with my own clients
- Exclusive access to our moderated Slack community forum so you get any questions answered
- Weekly Live Q & A Sessions led by Danny Gavin for over-the-shoulder walkthroughs, Q and As and support with weekly challenges
- Final marked project you can use as a portfolio ( which is the equivalent of an internship)
- Certifications: Google Search and Google Analytics
- Certification Badge from ODEO (upon successfully completing the final project & 75% the challenges with an average of 80%)
- Completion Badge from ODEO (only completing 75% the challenges with an average of 80%)
- 16 Week Access to Neil Patel's Ubersuggest Suite of SEAO Tools
- 14 Day FREE Trial to SEMRush’s Full Suite of Tools - the industry leading site for SEO/SEM Tools.
- Acadium partnership (internship opportunities after you have completed the course)
Wondering if you’ve got what it takes to succeed at ODEO Academy?
A big resounding YES!
How do I know?
We've had people dating (some got engaged in the middle) or engaged women, single moms, post-seminary girls, single women, moms of tiny babies, and even a mom of 12 kids who all ACED it!! All you need to succeed is determination, commitment & a willingness to apply your mind.
Danny, I love the sound of the course.
But that’s a chunk of cash to lay out
for something I don’t know much about...
What if I sign up and...
- I don’t enjoy it.
- I can’t find a job afterward
- It’s too hard for me and I fail
Smart lady you are. All great points.
I don't have a crystal ball. But, after teaching hundreds of students
digital marketing I know this:
- I’ve watched people from every single profession succeed in the field.
- The students who excel have one thing in common: they were willing to apply their minds, show up, and invest the time and effort to do the work.
- To learn a brand new skill set in 15 weeks requires effort and commitment. Is it an intense 15 weeks? Yes. But in the grand scheme of life that’s 15 weeks of hard work which promises you and your family a whole different future. The weeks will pass anyway, so why not buckle up and invest now in something that will change your life?
- If you carve out the time and apply yourself, you’ll walk away with a skillset that lets you do anything from writing, planning, and strategy, to problem-solving and working with people – and make serious money doing it.
- There is a 100% money-back guarantee within 14 days if you complete all the work so far. No questions asked.
Let’s get real.
How much can you actually earn
as a digital marketer?
- Hourly rate: The starting rate for junior digital marketers is $35/hour. But once you’ve got decent experience under your belt, it quickly moves up to $70 – $100/hour.
- Annual salary: Starts anywhere from $45-$65K depending on experience and/or which state you live in.
Will you walk out of ODEO and waltz into a 6-figure job at a Fortune 500 company without any experience? No. But with time & perseverance, the earning potential grows. And keeps growing. VPs of digital marketing can easily earn $200k a year. (That’s with 6 — 10 years of experience.)
And if you have any experience in content writing, website development, marketing or social media? ODEO will supercharge your skills and shoot you into a different professional stratosphere (and income potential) as the words long-tail keywords, remarketing and AB tests roll off your tongue.
- Digital marketing is one of the most-in-demand, fastest growing industries out there.
- The salaries for people who know their stuff, and have some real experience are more-than-decent and rise quickly.
- Like any new career, you need to show up, network, and be prepared to hustle. If you take ODEO expecting someone to come knocking at your door begging you to work for them, this isn’t for you. But if you’re willing to work hard, get a foot in the door, and grow, in a few years you can have a lucrative career that has an almost unlimited ceiling. It depends on YOU.
What our awesome + inspiring students say
What’s in the course?
Week 1:
SEO Introduction and Keyword Research
- Introduction to Inbound Marketing and SEO
- How to group keywords and prioritize based on search volume, difficulty and sales funnel
- Learn how to uncover “contextual keywords” and include the topics that Google wants to see for a certain keyword group
Week 2:
On Page SEO
- The exact steps you need to perform a comprehensive SEO audit of a website
- How to optimize on page factors such as metadata, image tags, and headers
- The lesser known area of Schema Markup and Structured Data and how to use it on your site.
- What it takes to rank at position “0” in Google and have your web page become a “Featured Snippet”
Uncovering and Optimizing On Page Factors
Module 3:
Technical SEO
- Dive into Duplicate Content, find out why it occurs and how to fix it.
- Learn about redirects, robots.txt files, meta robots tags, canonical tags, and more
- Discover examples of Duplicate Content to better spot it on a website.
- Learn about Content Hubs and/or Pillar Pages
- Uncover the importance of Website Freshness
Module 4:
Internal Linking and Content Marketing
- Learn about the lesser known power of internal linking
- How to implement internal linking on a website or blog
- Learn how to develop a customer persona
- How to create primary and secondary content
- Managing the content process
Week 5:
External Links, Outreach, and Local SEO
- Learn about the external links and how they affect your search rankings
- Uncover the history of Google’s Penguin Update
- Discover the anchor text that inbound links to your site should contain
- The differences between internal and external links
- The differences between Follow and No Follow Links
- How does one promote their content and “build” links.
- Learn about Skyscraper, one of the most popular “link building” techniques
- Learn how to implement and optimize Local SEO and properly set up and run a Google My Business page/listing.
Create a mini outreach campaign, perform a local SEO audit, and analyze a website’s backlink portfolio
Week 6:
Google Analytics
- Learn the basics of Google’s Analytics 4
- Learn all about UTMs and how to better track and measure your Marketing Campaigns in Google Analytics
- Learn about marketing attribution and Google Analytics looks at attribution.
- Includes a thorough overview of Google Analytics 4 which will replace the existing GA this June 2023. This hot-off-the-press new content gets you up to speed on the latest tech, that most experienced digital marketers may not know yet.
UTM Challenge or GA Account Analysis
Week 7:
Google Ads Part 1
- Learn the basic terms of PPC and Google Ads
- Learn how the Google Ads auction works
- SEO vs PPC Keyword Research
- Learn how to use Google Keyword Planner
Week 8:
Google Ads Part 2
- Developing a USP
- Expanded vs Responsive Text Ads
- Match Types, Negative Keywords, and Dynamic Keywords
- Writing Unique Ads
- Ad Extensions
Week 9:
Google Ads Part 3
- Learn what and how to report Google Ads campaigns
- Delve in to how to optimize your Google Ads account weekly
Weeks 10 and 11:
Facebook and Instagram (Meta) Ads
- Intro to Facebook and Instagram Ads
- How to conduct audience and targeting research
- How to write and design Facebook and Instagram Ads that sell
Week 12a:
Bonus Content
Choose Your Own Path (or all 3)
1. SEO
- Keeping SEO in mind when rebuilding a website
- Learn about Google’s newest ranking factor: Core Web Vitals.
2. PPC
- Single Themed Ad Groups: Learn about Google’s recommended Ad Group Structure
- Learn more about Google Display and YouTube Ads.
3. Facebook/Instagram
- Full funnel Facebook/Instagram marketing: Prospecting and Retargeting
Week 12b:
Making it real
Final Portfolio
- (You have 4 weeks to complete this in-depth project)
Is that all? There’s (way) more...
and access these value-popping
bonuses by hotshot industry experts!
Bonus 1: Bea Porter
“Social Media Magic: Mastering the Art of Engaging Online Connections”
Bea has always had a knack for social media, so when some friends asked her for help creating content for their businesses, she was happy to lend them a hand! In 2017, Bea decided to take a leap of faith and make social media marketing her full-time career. In no time, The Bea Connected Team was off the ground and running.
In this bonus lesson, we cover the basics that you need to get going as a Social Media Manager:
- Content Calendar is Key (Template Available)
- Post Ideas to Increase Engagement
- Rules on Commenting
- Metrics to Track
- A Day In The Life
- Canva Tips and Tricks
- What Skills Do You Need to Be a Social Media Manager
Bonus 2: Emily Ryan
“Mailchimp Mastery: Everything you Need to Know to Succeed at Email Marketing”
Bonus 3: Menachem Ani
“Your VIP Backstage Pass to Performance Max” (Google Ads Campaign)
Menachem Ani, founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients. JXT Group provides full-service management for online advertising campaigns and is a Google Premier Partner – an accolage awarded to only 3% of partner agencies.
Bonus 4: Kirk Williams
Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He is on the board of the Paid Search Association, and was named one of the Top 25 Most Influential PPCers in the world by PPC Hero from 2016-2020 primarily because of his PPC writing for various industry publications. Pre-COVID, he was an international conference speaker training PPCers on all things Paid Search (especially Shopping Ads) from Seattle to Sydney to London and many places in between. Kirk currently resides in Billings, MT with his wife, 5 children, Trek bikes, Taylor guitar, books, and little sleep.
Bonus 5: Akville Defazio
As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise, a social media advertising agency, does best. As a conversion-driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Akvile specializes in working with ecommerce brands, mobile apps, events, on-demand services, and musicians.
Bonus 6: Bill Hartzner
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct Search Engine Optimization experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the SMX and the PubCon conferences. He maintains a blog on his website, www.BillHartzer.com, and is the co-founder of the Dallas/Fort Worth Search Engine Marketing Association.
Bonus 7: Diana Richardson
Talk to Diana about SEO, SEM, Social Media, Digital Marketing strategy or wine — she’s done it all…and she loves to talk shop. Diana is the Social Media & Community Manager for the SEO division of SEMRush and has been a digital marketer for over 14 years. Working with businesses of all shapes and sizes, her logistical, rolodex of a brain is ready to customize a strategy, put a plan in place and start rockin’ and rollin’. She takes a lot of pride in her extensive digital marketing background which, combined with her theatrical background, makes Diana a terrific educator in the industry.
Bonus 8: Eli Schwartz
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.
4+ Proven Templates I use with my own Clients in my own agency, Optidge
Bonus Template: Customer Persona Template: Keyword Research Template: Audience Research Bonus Template: SEO Audit Template
To recap, when you enroll in ODEO you get
11 weeks of in-depth Graduate level content
11 graded challenges
11 weekly quizzes
12 weekly live Q&A sessions
8 Bonus classes
4+ Templates for every kind of project
Lifetime access to all classes and recordings
1 high-level graded final project
4 monthw free access to Ubersuggest SEO Suite of Tools
Exclusive access to a moderated Slack community
Is this course for me?
If you think you can learn a challenging and technical skill set…..
• while scrolling through Carter’s cute fall range on your phone with one eye on the slides.
• without investing 10-12 hours each week for 12 weeks (The final 4 weeks are dedicated to your big project, so there’s no content or quizzes.)
• without being willing to use your brain, be challenged, and push yourself.
But if you
• Are the type of person who thrives on challenging themselves and exploring new ideas
• Are relentlessly curious, intrinsically motivated and willing to
apply your mind
• Are looking for a fun, fulfilling and dynamic skill set that promises you…
More money (because you’re hard-working and capable)
More control over your time (so you can zip over to your
daughter’s birthday party without asking for time off).
More potential for growth (because you won’t survive
earning the same in 10 years from now).
Then ODEO is perfect for you, and I can’t wait to get to know you.
Next Cohorts Launch Oct/Nov 2023
Ready to embark on a meaningful and challenging career as a digital marketer?
PRO
Everything you need to get a job as a digital marketer…
- 11 Modules
- 11 critiqued and scored challenges
- 11 graded quizzes
- 8 Bonus Masterclasses
- 12 weekly live Q&A with Danny
- LIFETIME access to all videos + materials + calls
- LIFETIME access to all updates and new materials
- Moderated Slack community to get questions answered by experts
- 4 go-to templates
- Peer reviews of your work
- Google Search & Analytics certifications
- 4 months free access to Ubersuggest Full Suite of Tools
- Completion badge, with full completion of challenges
- Certification badge, with completion of Final Project
- Acadium partnership
VIP - LIMITED TO 10 SLOTS
Everything you need to get a job as a digital marketer – and get impressive results for your clients (or your own business) – right away.
- 11 Modules
- 11 critiqued and scored challenges
- 11 graded quizzes
- 8 Bonus Masterclasses
- 12 weekly live Q&A with Danny
- LIFETIME access to all videos + materials + calls
- LIFETIME access to all updates and new materials
- Moderated Slack community to get questions answered by experts
- 4 go-to templates
- Peer reviews of your work
- Google Search and Analytics certifications
- 4 months free access to Ubersuggest Full Suite of Tools
- Completion badge, with full completion of challenges
- Certification badge with completion of Final Project
- Acadium partnership
- VIP Slack Channel with priority response time
- Priority access to leads and job opportunities
- 1 x hour career coaching session with Danny (worth $250)
- Detailed resume critique by Danny’s team (worth $250)
- 4 X 1 hour mentorship session to set-up and optimize your first campaigns (worth $1000)
ODEO is a digital marketer investment.
I am so confident in the value of this course that I’m offering a FULL money-back guarantee within 14 days of starting the course.
If you
• Went through all the modules & completed all the challenges to date
• AND still do not feel these skills are relevant to you
Just contact me (Danny Gavin) directly and you’ll get 100% of your money back.
No questions asked. No conditions. No heckling.
“Danny’s course gave me a clear picture of how versatile a marketing skillset can be. The hands-on experience with local businesses built my confidence as a marketing professional and instilled a discipline for creating a product for clients that is consistent and polished. My life has changed immensely since taking his courses. I obtained a job in local government that allows me to work remotely, which has so much value during a pandemic.”
Technical Communications Coordinator
“Without his course I maybe would have never dived into the field of SEO. I learned all the basics in this course, which allowed me to build in depth knowledge about online marketing later on.”
SEO Professional
FAQs
I’ve taught myself the basics of digital marketing, and do some
digital marketing in my job already. Am I too advanced?
Many of my students had experience in digital marketing prior to completing my courses. After the courses, they accelerated in their careers (and earnings) due to the confidence they gained and the skills they learned in the course. That’s because you cannot compare a person who has picked up pieces of knowledge to someone who has mastered the comprehensive foundation of the discipline. Even if you are familiar with, and have used, some aspects of digital marketing, the comprehensive and highly technical nature course will enable you to progress rapidly in your career, and command a higher salary as you carry yourself with increased confidence and knowledge.
What if I don’t have time to put in the work right now?
You will need a minimum of 10 – 12 hours a week to watch the classes, do the readings and complete the challenges. Mastering this skill set in 15 weeks is an ambitious promise, so without the investment of time, it will remain theoretical (and largely useless).
What if I don’t know anything about digital or marketing?
Many of my top students who now hold prestigious positions in the industry never knew a thing about digital or marketing before my class. They had wildly varied backgrounds – including engineers, business students, actuarial scientists, psych majors and healthcare undergrads – but all were:
- Hard-working and driven.
- Strong in both creativity and logic
- Open to learning new things
If you have these three character traits, you will excel in this field (and have a blast doing it).
When will the training take place? What’s the course schedule?
Course launches on OCT/NOV 2023 with the final project due ~15 weeks later. You will get a detailed schedule with all live meetings and information upon registration. All classes and sessions will be recorded and uploaded for lifetime access. To achieve the completion badge, you will need to submit challenges by the required submission date.
Will AI & ChatGPT replace digital marketing professionals in the near (or not so near) future?
Great question! Human creativity, strategic thinking, and the ability to understand and connect with audiences on a personal level are the foundation of effective marketing. While AI can assist in decision-making and data analysis, it lacks the emotional intelligence and creativity that humans bring to the table. So, yes AI tools are reshaping the industry and changing the roles and responsibilities of digital marketers, but successful digital marketers embrace AI as a tool to enhance their capabilities rather than view it as a threat to their careers.
But, aren’t there other places to learn Digital Marketing?
Isn’t the internet flooded with free tutorials?
There are thousands of places where you could learn some aspects of Digital Marketing. But the people who succeed in Digital Marketing (and get paid the big bucks) are those who have a solid foundation of the most up-to-date methods along with practical experience of putting all the pieces together to form a solid strategy. They also have a strong portfolio and the confidence that comes with mastering the technical aspects from the ground up.
What kind of job can I apply for once I complete this course? Will anyone really hire me?
Dozens of my students landed jobs before they had completed my courses. That’s because you gain a robust portfolio of actual campaigns you’ve worked on, along with the industry knowledge & broad understanding that sets you apart from the competition. Once you complete the course you will be qualified to:
1. Work as a junior digital marketer in a range of positions.
2. Run the entire digital marketing function for a small business
3. Set up your own freelance business managing digital marketing for several small businesses
I’m on a senior managerial level at my company already. I’d like to learn more about digital marketing so I have more control of the strategy. Is this for me?
Absolutely. This course will take you from feeling out of your depth when dealing with your marketing team, ask incisive questions and direct the strategy accordingly. Every single business executive will benefit from a foundational understanding of digital marketing, and will improve your results and impact on the whole. (Your team may learn a thing or two on the way.)
Digital marketing is evolving every second. Will this information be relevant in the next year or two?
Great question. This is a real-world course, and since the industry is changing all the time, I will be updating the course material on a bi-annual basis. Lifetime access means you get all the updates as they become available (and new bonus classes too).
If you complete the final project are you guaranteed the certification?
Excellent question. The final project will be reviewed by our team. As long as it meets all of the requirements and mistakes are left to a minimum you will receive your certification. If we find that there are too many mistakes and/or sections are incomplete we will give you the option to fix it up or you can decide to just receive the completion badge.
One last thing:
I guarantee that you’ll never get access to this exact course again for this price (the next cohort will be close to double in price).
There are no guarantees of
a.When I will open up the next cohort
b. What will the price will be (probably close to double the current pricing)
Content-only courses of this level begin at around $2000 – without the assignments, support, accountability, community, final project, or personal mentorship. University-level courses begin at $5000 minimum, and take on average 9 months to complete.
So if you want high-level Digital Marketing skills QUICKLY (and the promising career path it offers you) – you want to sign up. Now.
Remember: There is a 100% guarantee for a full refund within 14 days. So there is no risk.
Of course, you could carry on...
• Feeling burnt out at work and passively going through life
• Spending hours commuting every day, while feeling guilty that you’re not as available for your family as you’d like (and they ask for)
• Throwing your unique talents down the drain and wondering how you will ever pay for your kids’ braces (let alone their college degrees)
Or you could:
Get the confidence, skills and expertise to launch your career in one of the most in-demand, exciting and well-paying industries out there.
