Career-defining question for talented, ambitious AND proactive women:

Do you want a stimulating, flexible, AND well-paid career that uses both sides of your brain?

Join ODEO Academy: the only comprehensive foundational digital marketing course for smart, creative women looking to enter – or advance – in this in-demand, exciting, and lucrative field.

+125

women graduated

Are you a…

SMART, CREATIVE CAREER SEEKER

You aren’t cut out for teaching (anymore), medical billing or admin work. You want a stimulating-yet-creative career that’s flexible, pays well and has room for real growth.

TALENTED MARKETING PROFESSIONAL

You’re a skilled marketer, copywriter or designer. But the SEO, Google Ads, analytics and the strategy that ties it all together? You’re out of your depth. You want solid digital marketing skills so you’re capable & confident to do it well.

You’re talented, smart, and driven. With a strong left brain & a buzzing right brain, you’re known for:

  • Being a critical thinker and having a creative flair
  • Being a sharp problem solver and understanding people
  • Thinking outside-the-box and making logical decisions

But being multi-talented means you haven’t found a career that pays well, tickles both sides of your brain, and gives you the flexibility your family needs.

Whether you’re working or not, one thing is for sure: you were not born to do mind-numbing work, spend hours commuting, and after it all – bring home a leaner-than-a-fat-free-cappuccino’s salary.

Finding the ideal career seems impossible.

  • You like people and want to make a difference, but being a teacher or social worker isn’t your thing.
  • You’re intelligent, with a flair for numbers, but medical billing, admin or accounting will drain the life out of you.
  • You’re creative & artistic but graphic design, photography, or hairdressing doesn’t excite you.

You don’t want to settle for anything less than a well-paying and fulfilling career with potential for serious growth.

Flexible

Family comes first. Always. You need a job that grows as your family does and gives you the freedom to show up for siyums and school plays without begging for time off.

Well-paying

Because life – summer camp, down payments, braces – gets more expensive every single month. You want to bring home a good income. Not just “enough to cover groceries.” You want to earn a salary that changes things at home, for now and in the future.

Satisfying

You’re not cut out to clock into work, and collect your paycheck. You need to feel excited to wake up and head to work. You want to use the gifts you’ve been blessed with to make a difference – and enjoy it.

Let’s be honest.

You know nothing about digital marketing, but it sounds interesting. You have a knack for psychology, you’re good with words & you’re competent when it comes to tech.

Maybe you’ve even dabbled in it already…

You’re the family Canva expert. Or you’ve taught yourself Mailchimp from scratch and done a pretty good job of it. Or you’ve figured out how to make basic changes on the backend of your husband’s website.

You’re a curious, courageous person who thrives on learning new skills, pushing yourself beyond your comfort zone and making a difference in people’s lives.

But doing your sister’s Mailchimp newsletter for her sensational sourdough pizza is not the same as having a professional career where you know exactly what you are doing, are capable, confident and can charge what you’re worth.

And, if you’re honest, who is going to hire you and pay you real money unless you…

Have a reputable degree and the confidence that comes with it

(4 years of college, or a $25,000 Master’s program and student loans when you need to earn money, like yesterday. Not gonna happen.)

Have real experience and a portfolio to match

(Apart from doing your Aunt Molly’s WhatsApp ads for her homemade chamomile-scented candles)

Are willing to work for peanuts and stumble in the dark while you teach yourself on Udemy

(“Everyone starts at the bottom”, but hello, have you seen the gas prices lately?)

You’ve got the motivation.
You’ve got the work ethic.
And you’ve definitely got the talent.

And you’re ready for MORE…

More fulfillment.
More challenge.
More growth potential.

And MORE MONEY.

With a solid foundation, empowering mentorship and robust skills, you can have it all: the plump (and increasing) paycheck, the work-life balance & the deep satisfaction of a career that grows with you.

What if you could enter a flexible and highly lucrative career without studying for 4 years, or working for (chocolate-covered) peanuts?

You’ve been bitten by the marketing bug, and you love it.

You’re a talented marketing professional, copywriter, designer or content creator.

You keep bumping into the same wall:

  • Does copywriting include keyword research & meta-tags?
  • Do you handle the technical SEO aspect of website development?
  • What about analytics and conversion tracking?
  • Could you write and run a Google Ads campaign for us?
  • Is this PPC performance good?

 

Even though they’re not your core expertise, you’re also not the “give-up-kinda-gal” so you dig in and…

  • Watch a zillion Ahrefs tutorials and reverse-engineered campaigns
  • Read the blogs & tested things yourself
  • Spent hours asking ChatGPT questions

But there’s a difference between picked-up knowledge and a solid, comprehensive foundation.

 

And using AI? It’s only as smart as the strategy behind it.
No strategy? You’re just winging it more confidently.

So while you can talk the talk, deep down, you’re frustrated.

  • You’re handling campaigns without understanding what’s driving them.
  • Writing content without seeing the full SEO picture.
  • Overseeing accounts without understanding performance or being able to spot the holes.

That’s the gap between self-taught and comprehensively trained by the pros.

It’s not just a confidence gap.

And filling that gap? It changes what you can charge. What you can offer. How high you can grow.

That's not imposter syndrome.

It means that…

  • Instead of referring out the parts you can’t touch, you own the full brief.
  • You start building strategies you can explain, defend, and charge for.
  • You turn one-off clients into retainer clients by offering ongoing content, SEO, the works and you do it well.
  • Go from “I handle the copy/design/dev” to “I run the whole thing” and price accordingly.
  • Say yes to the Google Ads, the SEO audit, the analytics setup.
  • Become the person clients test before they make any marketing decision.
  • Oversee providers and assess their results.

Let’s be honest.

Every time you say “I don’t do that,” you might as well be saying:

“I’m happy to stay stuck in my lane”
“I love seeing clients take their budgets elsewhere!”
“Monthly retainers? No thanks!”

Digital marketing isn’t just one specialty – it’s the entire game.
The full funnel. The complete strategy. The whole shebang.

Right now? You’re offering one vital piece of the puzzle – and it’s holding you back.

It’s not about vague

Even our most experienced students – seasoned copywriters, marketing managers, designers, and content creators – are amazed by how much deeper their expertise grows.

It’s seeing the ENTIRE digital ecosystem and understanding how each piece amplifies the others.

Those “aha!” moments when SEO, analytics, and technical skills suddenly connect into something powerful.

The difference?

Going from “I create strong content” to “I build complete digital strategies that generate measurable ROI.”

The result? Clients & employers pay accordingly.

Let’s talk about what professional digital marketing chops would do for your bottom line:

Add at least $1000 to every project.

“Here’s your website proposal… OH and here’s what a comprehensive SEO strategy would cost.” That single line item? Your ticket to 30 – 50% bigger projects. 

Lock in $500–$1,000 monthly retainers.

SEO, content creation, and analytics aren’t one-and-done offers. They’re ongoing services. Convert project clients to monthly packages and create a predictable income.

Never say “I don’t do that” again.

Imagine saying “Sure, I handle that – and here’s my rate.” Clients love one-stop solutions. (Your bank account will too.)

Today, the most successful marketing professionals aren’t specialists. They’re versatile experts who understand how each digital channel fits into the big picture.

They’re the ones who hold a comprehensive, ground-up understanding, and the confidence that comes with it – plus the ability to get real, measurable results. And those are the ones commanding higher rates, building predictable income through service retainers, and becoming sought-after marketing leaders.

And that’s exactly what

is offering you.

ODEO Academy isn’t another course to add to your collection of half-finished tutorials in Google Drive.

It’s where marketing pros get the skills to start operating at a whole new level.

The investment? Equal to two expanded projects or your first retainer.

The return? The delicious confidence to say “YES” and charge accordingly.

“Now, a whole new world has opened up for me. I offer so much more value to my clients. I was working as a copywriter but constantly felt like something was missing. I knew absolutely nothing about SEO, blogging strategy, or technical marketing aspects – I was just writing without understanding the bigger picture. Now, a whole new world has opened up for me. I offer so much more value to my clients. I can have meaningful discussions with web developers and provide strategic input that goes far beyond writing content. The more knowledge you have, the more value you bring to the table.”

— Blimi Mann, Website Copywriter

ODEO is built for the AI era of marketing. AI isn’t optional anymore. It’s everywhere. Used well, it’s the most powerful tool in a marketer’s arsenal. Used without real foundations? It’s just confident-sounding guesswork. That’s why we’ve integrated real-world AI applications throughout ODEO. Not as a bonus, not as an afterthought, but baked into the way we teach from week one. Because that’s how the best agencies already work. The result? You walk out of ODEO with the graduate-level knowledge to think like a strategist and the AI fluency to execute like one.

Ready to own the full picture?

ODEO gives you the comprehensive, hands-on foundation to go from skilled professional to confident trusted digital marketing strategist – in 15 weeks.

Introducing ODEO
(Optidge Digital Education Online) Academy

The only professional + comprehensive way for driven + talented women to enter or advance in the fun, fulfilling and lucrative industry of digital marketing — without spending $25,000+ on graduate school, giving up your day job, or leaving your couch.

Whether you’re starting from scratch or expanding your existing marketing skills, ODEO gives you:

Graduate-level skills

Based on the exact syllabus of 2 current MBA and Master’s in Marketing courses at the University of Houston

A community for life

Weekly live Q&As, a moderated Slack community, and built-in accountability inside an all-women environment where everyone’s rooting for you to win.

Hands-on experience

Graded challenges, weekly quizzes, and an in-depth final project, so you’re not just learning theory, you’re mastering real-world skills.

Sounds intriguing… but wondering what you’d do all day?

Digital marketing isn’t a single career path. There are dozens of directions, each with unique perks that complement your existing talents, interests and experience.

As an in-house marketer:

Morning: Get kids off to school.
Coffee + analytics dashboard.
Tweak underperforming keywords, celebrate the wins, update your boss on yesterday’s results. (Spoiler: she’s impressed.)

Afternoon: Check in on your team’s ad copy, meet with a client to brainstorm the campaign for the upcoming holiday. Draft next month’s content strategy with AI doing the heavy lifting while you do the thinking.

As a freelancer:

Morning: Client Zoom call where YOU’RE the expert they rely on. (“Last month’s campaign increased sales by 24%.”)

Noon: Go to your first graders’ Chumash party. No haggling for time off.

Afternoon: Complete an SEO audit that a client pays $1,200 for, work on the new website homepage mockup, then draft the next social ads for the next month.

3pm: Close your laptop, meet your kids at the bus stop.

ODEO is the only online graduate-level course for women that lets you master a high-demand skillset in just 15 weeks

Comprehensive, easy-to-grasp content

Whether you’re starting from zero or filling knowledge gaps, every lesson goes from “What is this?” to “I can do this!” in record time. We’ve broken down graduate-level concepts into addictive, bite-sized modules you’ll look forward to completing.

Supportive lifelong community

Mastering a new skill can be lonely (and overwhelming). ODEO’s vibrant online community of like-minded women is where you’ll encourage each other, celebrate wins, ask questions and create a professional network. You can choose to do assignments in groups. (Warning: you may build lifelong friendships who women who refuse to play small).

Self-paced learning + strict accountability + live support

Watch modules when it’s convenient for YOU – early morning with coffee, during naptime, or after the kids are in bed. Weekly deadlines + live Q&As ensure you won’t fall into the “I’ll do it someday” trap. It’s the accountability you need with the flexibility your life demands.

Personal, caring mentorship

Danny Gavin isn’t just another course creator – he’s the owner of a thriving agency and university professor who’s devoted to student access. He’s seen it all, fixed it all, and optimized it all. His feedback is specific, actionable guidance from someone who does this daily for multi-million dollar clients. The all-encompassing support doesn’t end when you get your badge: ODEO grads get personal guidance from Danny & his team years after they’ve completed the course. 

Acadium partnership

ODEO’s unique partnership with Acadium connects you directly to business owners looking for your new skills and who will mentor you throughout. These 3-month remote apprenticeships deliver the real-world experience. Our Acadium rep helps you create a strong profile and provides an intro to any mentor you may want to work with.

Comprehensive AI / Chat GPT application

Marketers who can’t leverage AI aren’t just falling behind – they’re being left in the dust. The industry moves at lightning speed, and staying relevant means mastering these tools now. That’s why ODEO integrates AI into every module – showing you exactly how to work smarter, faster, and get results that manual methods can’t touch. 

“Your willingness to go the extra mile for your students made the whole learning experience that much more pleasant…”

“I really enjoyed the ODEO course and that was thanks to your awesome support, teaching, and encouragement. Your way of explaining things was seriously impressive. You made tough ideas seem easy to understand, and that helped me a lot. I didn’t feel lost or confused like I sometimes do in other classes. Whenever I had questions or felt stuck, you were there to help me out whether or not you explained it a hundred times.  Your willingness to go the extra mile for your students made the whole learning experience that much more pleasant. I’ll be taking what I’ve learned with me as I move forward.”

— Sara Rokowsky

ODEO graduates are crushing it in the real world.

We couldn’t be prouder. (Full disclosure: we hired some for Optidge ourselves.)

Playlist

12 Videos

Where our graduates landed

In-house marketers Digital marketing agency professionals Agency Owners & Freelancers
  • Sara B.
    Full-time employee handling Google and Amazon advertisements
  • Leah E.
    E-commerce specialist for a kitchen and gift shop
    (storefront and online)
  • Sara F.
    Marketing professional in property management
  • Zehava G.
    SEO specialist for an ABA therapy provider
  • Hennie L.
    Ads manager for an e-commerce business
  • Chaya'le S.
    Marketing coordinator at a children's museum
  • Pamela W.
    Marketing project manager in securities brokerage
  • Hindy S.
    Marketing professional in e-commerce company
    selling glasses
  • Devoiry G.
    Web designer/developer at a marketing agency
  • Jessica B.
    Intern at a digital marketing agency
  • Sara R.
    Account manager at an SEO firm
  • Natalie Z.
    Director of strategic accounts in affiliate marketing
  • Menucha G.
    Agency owner & PPC specialist in med spa marketing
  • Miri
    Agency owner in digital marketing and SEO
  • Jessica L.
    SEO content writer
  • Miriam L.
    SEO implementation specialist
  • Rivka L.
    SEO freelancer
  • Blimi M.
    Copywriter
  • Goldy S.
    SEO auditor
  • Suri S.
    Creative copywriter
  • Gitty H.
    Web designer & marketer
  • Adina S.
    Self-marketer and author
Danny Gavin

Hi, I’m Professor Danny Gavin, MBA.

I’ve spent my career in two worlds: building award-winning Optidge Digital Marketing and teaching as an adjunct professor at the University of Houston. After guiding hundreds of students, I noticed the ones who excelled were all smart, adaptable problem-solvers with both analytical minds and creative instincts.

These talented individuals never knew if they could find a career using their diverse abilities. Yet they discovered what seemed impossible: meaningful work that engaged both sides of their brain.

I created ODEO specifically for talented women seeking careers that deliver three things most think are mutually exclusive: intellectual stimulation, great income with growth potential, and the flexibility your family needs.

Watching women like you transform their skills into dream careers that work around family priorities isn’t just satisfying; it’s why I pour everything into this program.

I can’t wait to cheer you on.

Danny Gavin, Founder, ODEO

Awards our agency Optidge has won
Where Danny’s taught and spoken

Okay, so what do you get inside ODEO Academy?

11 modules of engaging, high-level content

Covers in depth the fundamentals of digital marketing

11 hands-on weekly challenges graded by Danny and his team

Plus, a CHAT-GPT version of all challenges

Ongoing support & cheering-for-you mentorship

Moderated exclusive Slack community to get all your questions answered with Danny and his team. Weekly live Q&As with Danny where you interact with class members, so you don’t have to do it alone.

Final project

Where you consolidate all your knowledge, and can use as a portfolio to land a job

Wondering if you’ve got what it takes to succeed at ODEO?

We’re not gonna sugarcoat it.

ODEO is challenging, but totally doable. If you’re the type of person who is willing to buckle down and stretch yourself, you’ll probably love it.

Yes, you may activate brain cells you haven’t used since high school. It will take a bit of time to learn the lingo and concepts.

But you won’t do it alone.

ODEO is designed to help you succeed. With speedy, helpful responses from Danny and his team, you can ask anything (as many times as you need), you’ll be listened to, supported, cheered on, and guided.

Plus, the lively Slack group (like a massive WhatsApp channel), you’ll feel motivated to learn with and from other women like you. Join our live weekly Q&As and get every single question answered by Danny.

The support is more than feel-good. It’s why our starting-from-scratch grads who came in certain they were “bad at math” or “useless at tech” realized how competent they were when they found their thing.

And when you land that dream job?

There’s no one who will cheer louder than we will.

LET’S GET REAL. HOW MUCH CAN YOU ACTUALLY EARN AS A DIGITAL MARKETER?

Hourly rate:

The starting rate for junior digital marketers is $35/hour. But once you’ve got decent experience under your belt, it quickly moves up.

Annual salary:

Starts anywhere from $45–$65K depending on experience and/or which state you live in.

And if you have any experience in content writing, website development, marketing or social media?

Lastly, digital marketing is one of the most in-demand, fastest-growing industries out there.

The salaries for people who know their stuff, and have real experience are more-than-decent and rise quickly.

Like any new career, you need to show up, network, and be prepared to hustle. If you take ODEO expecting someone to come knocking at your door begging you to work for them, this isn’t for you. But if you’re willing to work hard, get a foot in the door, and grow, in a few years you can have a lucrative career that has an almost unlimited ceiling. It depends on YOU.

What is in the course?

Week 1: SEO Foundations That Actually Work

Skip the fluff and learn exactly how Google ranks content in 2025

Discover how to identify the exact keywords your ideal clients are searching

Master the art of grouping keywords to create content that ranks for dozens of terms

Week 2: Topic & Keyword Research that Drives Results

The step-by-step SEO keyword research process used by top SEO consultants

How to find the exact terms your clients are typing into Google

TBuild keyword clusters that power months of content strategy

Week 3: On-Page SEO & Content Structure

The step-by-step SEO audit process used by $250/hour consultants

How to optimize every on-page element for maximum impact

The Schema Markup secrets that get you those coveted rich snippets in search results

Week 4: Technical SEO Without the Headaches

Solve the duplicate content issues killing your rankings

Master redirects, robots.txt, and canonical tags like a pro

Create content hub structures that Google loves

Week 5: External Links, Digital PR, Local SEO & AI SEO

Ethical link-building strategies that won't get you penalized

The exact outreach templates that get responses from influencers

Dominate local search results with optimized Google Business profiles

How to optimize for AI search so you show up in ChatGPT and Perplexity - not just Google

Week 6: Google Analytics 4 Mastery

Navigate the completely redesigned GA4 interface with confidence

Track every marketing campaign with perfect attribution

Create dashboards that reveal exactly what's working (and what's not)

Weeks 7–9: Google Ads That Make Money

Set up campaigns that don't waste your money

Write ads that get clicks from qualified prospects

Master the bidding strategies and optimization techniques agencies charge thousands for

Weeks 10–11: Meta Ads That Convert

Build audiences that target your ideal customers with laser precision

Create scroll-stopping visuals and copy that demand attention

Design full-funnel campaigns that turn cold prospects into paying customers

Final Weeks: Final Portfolio Project

Deep-dive into SEO, PPC, and social media marketing

Build a comprehensive digital marketing strategy for a real business

Create a portfolio piece that gets you hired or wins you clients

This isn't just a final assignment—it's the “aha!” moment when everything clicks. Students call it tough but transformative, turning all that knowledge into real-world mastery you can use from day one.

Is that all? There’s (way) more...

Enroll today and access 10+ value-popping bonuses by hotshot industry experts!

Bonus 1: Bea Porter
“Social Media Magic: Mastering the Art of Engaging Online Connections”

Bea has always had a knack for social media, so when some friends asked her for help creating content for their businesses, she was happy to lend them a hand! In 2017, Bea decided to take a leap of faith and make social media marketing her full-time career. In no time, The Bea Connected Team was off the ground and running.

In this bonus lesson, we cover the basics that you need to get going as a Social Media Manager:

  • Content Calendar is Key (Template Available)
  • Post Ideas to Increase Engagement
  • Rules on Commenting
  • Metrics to Track
  • A Day In The Life
  • Canva Tips and Tricks
  • What Skills Do You Need to Be a Social Media Manager
Bonus 2: Emily Ryan
“Mailchimp Mastery: Everything You Need to Know to Succeed at Email Marketing”

Emily Ryan is the owner of Westfield Creative, a Chicago, Illinois-based email marketing microagency. As an official Mailchimp partner, she’s known for blasting inboxes with sales-driving emails that result in stunning ROIs.

Bonus 3: Faigy Gilder
“Navigating Job Applications in Marketing

Faigy Gilder is a nonprofit marketing and communications strategist with over a decade of experience helping mission-driven organizations grow their reach and impact. She holds a Master of Public Administration from NYU Wagner, originally studied journalism, and has served as a communications director for several nonprofits. Today she runs SmallOrgComms.com and offers fractional marketing and consulting services, focusing on data-driven strategies, digital growth, and sustainable systems for organizations operating with limited resources.

Bonus 4: Kirk Williams
“Introduction to Shopping Ads”

Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He sits on the board of the Paid Search Association and was named one of the Top 25 Most Influential PPCers in the world by PPC Hero from 2016–2020. Pre-COVID, he spoke at conferences from Seattle to Sydney to London. Kirk currently resides in Billings, MT with his wife, 5 children, Trek bikes, a Taylor guitar, books, and little sleep.

Bonus 5: Akvile DeFazio
“Controlling the Uncontrollable – Facebook/Instagram Ads, Agency Life, and More”

Akvile DeFazio, President of AKvertise, lives for connecting people—making the link between consumers and brands is what she does best. As a conversion-driven marketer, she’s passionate about helping businesses expand their online visibility via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads, specializing in ecommerce, apps, events, services, and musicians.

Bonus 6: Bill Hartzer
“Domain and SEO: Buying, Selling, & Migrating”

Bill Hartzer is an independent SEO consultant with 20 years of experience. He’s known worldwide for his work on New gTLDs and Dot Brand domains, technical SEO audits, and domain migrations. Bill speaks at SMX and PubCon, maintains a blog at www.BillHartzer.com, and co-founded the Dallas/Fort Worth Search Engine Marketing Association.

Bonus 7: Esti Chazanow
“Balancing Business and Motherhood”

Esti Chazanow is the co-founder and brand manager of LIV Swiss Watches, a Miami-based microbrand known for producing premium Swiss-made timepieces sold directly to consumers. Originally from Melbourne, Australia, Esti studied education and business before launching LIV alongside her husband, Sholom “Chaz” Chazanow. With expertise in marketing, operations, and community building, she has been instrumental in shaping LIV’s mission to blend exceptional craftsmanship with accessibility, cultivating a passionate global community of watch enthusiasts who proudly call themselves the LIV family.

Bonus 8: Eli Schwartz
“Building Sustainable SEO”

Eli Schwartz is an SEO expert with over a decade driving growth programs for B2B and B2C companies like Shutterstock, Quora, Mixpanel, and Zendesk. He helps brands build and execute global SEO strategies that scale organic visibility.

Bonus 9: AJ Wilcox
“LinkedIn Ads in 2025”

AJ Wilcox is the founder of B2Linked, the world’s first and leading agency dedicated exclusively to LinkedIn Ads. With over a decade of experience managing more than $150 million in ad spend for 800+ clients — including several of LinkedIn’s largest advertisers — AJ is recognized globally as a top LinkedIn Ads expert. He’s also the host of The LinkedIn Ads Show podcast, where he shares strategies to help B2B marketers generate high-quality leads through LinkedIn.

Bonus 10: Chava Shapiro
“Pricing Strategies for Digital Marketers”

Chava Shapiro is the founder of Show Me The Copy, a messaging and copywriting agency that helps B2B companies and nonprofits communicate with clarity and heart. Combining data-driven strategy with empathy, she crafts messaging that connects deeply with audiences and drives meaningful results.

To recap, when you enroll in ODEO you get:

  • 11 weeks of pre-recorded MBA-level content
  • 11 graded real-world challenges
  • Weekly quizzes
  • Final portfolio
  • 12 live Q&A sessions
  • 8 expert masterclasses
  • 4 months free access to Dragon Metrics SEO Suite of tools – the industry leader for search tools
  • Battle-tested templates
  • Lifetime access to all course content and future updates
  • Ongoing updates as the industry evolves while you’re sleeping
  • All templates and Excel spreadsheets I use with my own clients
  • Exclusive access to a moderated Slack community
  • Personalized feedback on all your projects and challenges
  • Post-graduation career guidance and support
  • Certifications: Google Search and Google Analytics
  • Certification badge from ODEO (upon completing the final project & 75% of the challenges with an average of 80%)
  • Completion badge from ODEO (only completing 75% of the challenges with an average of 80%)
  • 16 week access to Neil Patel’s Ubersuggest Suite of SEO Tools
  • Acadium partnership (internship opportunities after you have completed the course)
  • Potential Optidge internship opportunities

In case you’re wondering, ODEO isn’t for everyone.

ODEO isn’t for you if:

  • You’re looking for a magic “get-rich-quick” marketing hack
  • You can’t commit 10-12 focused hours weekly for 12 weeks
  • You don’t like using your brain and being challenged

 

 

But ODEO is absolutely for you if:

  • You get a thrill from mastering complex skills others find intimidating
  • You’re the “figure it out no matter what” type who refuses to give up
  • You’re done with income ceilings and want skills that command serious money
  • You’re building for the long-term and know that marketable skills are your best investment

In short: If you’re hungry to transform your skills and income, and willing to put in the work, I can’t wait to welcome you to ODEO.

ODEO is a serious investment in your future. That’s why it comes with this guarantee: If you complete all assignments in the first 14 days and don’t see the value, you get 100% of your money back. No questions. No hassle.

Wondering if you can handle ODEO now?

A big resounding YES!

How do I know?

We’ve had people dating (some got engaged in the middle) or engaged women, single moms, post-seminary, single women, moms of tiny babies, a grandmother and even a mom of 12 kids who all thoroughly enjoyed ODEO and ACED it.

All you need to succeed is determination, commitment & willingness to apply your mind. Go all in. And we’ll hold your hand all the way.

Danny, I love the sound of the course.

But that’s a chunk of cash to lay out for something I don’t know much about…

What if I sign up and…I don’t enjoy it? I can’t find a job afterward? It’s too hard for me and I fail?

Smart lady you are. All great points.

I don’t have a crystal ball, but after teaching hundreds of students digital marketing I know this:

I’ve watched people frome very single profession succeed in the field because they were willing to apply their minds, show up, and invest time and effort to do the work.

To learn a brand new skillset in 15 weeks requires effort and commitment. Is it an intense 15 weeks? Yes. But in the grand scheme of life that’s 15 weeks or hard work which promises you and your family a whole different future.

If you carve out the time and apply yourself, you’ll walk away with a skillset that lets you do anything from writing, planning, and strategy, to problem-solving and working with people – and make serious money doing it.

There is a 100% money-back guarantee of the tuition fee within 14 days if you complete all the work so far. No questions asked.

Ready to embark on a meaningful and challenging career as a digital marketer?

PRO

Everything you need to get a job as a digital marketer…

  • 11 Modules
  • 11 critiqued and scored challenges
  • 11 graded quizzes
  • 8 Bonus Masterclasses
  • 12 weekly live Q&A with Danny
  • LIFETIME access to all videos + materials + calls
  • LIFETIME access to all updates and new materials
  • Moderated Slack community to get questions answered by experts
  • 4 go-to templates
  • Peer reviews of your work
  • Google Search & Analytics certifications
  • 4 months free access to Dragon Metrics Full Suite of Tools
  • Completion badge, with full completion of challenges
  • Certification badge, with completion of Final Project
  • Acadium partnership
  • Potential Optidge internship opportunities
Investment:

$900 / month

(four payments)

$3,495

(one-time payment)
[Includes: $3,345 course tuition and $150 non-refundable registration fee]

VIP - LIMITED TO 10 SLOTS

Everything you need to get a job as a digital marketer – and get impressive results for your clients (or your own business) – right away.

  • 11 Modules
  • 11 critiqued and scored challenges
  • 11 graded quizzes
  • 8 Bonus Masterclasses
  • 12 weekly live Q&A with Danny
  • LIFETIME access to all videos + materials + calls
  • LIFETIME access to all updates and new materials
  • Moderated Slack community to get questions answered by experts
  • 4 go-to templates
  • Peer reviews of your work
  • Google Search and Analytics certifications
  • 4 months free access to Dragon Metrics Full Suite of Tools
  • Completion badge, with full completion of challenges
  • Certification badge with completion of Final Project
  • Acadium partnership
  • VIP Slack Channel with priority response time
  • 1 x hour career coaching session with Danny (worth $250)
  • Detailed resume critique by Danny (worth $250)
  • 4 X 1 hour mentorship session to set-up and optimize your first campaigns (worth $2,000) 
  • Potential Optidge internship opportunities
Investment:

$1,400 / month

(four payments)

$5,495

(one-time payment)
[Includes: $5,345 course tuition and $150 non-refundable registration fee]

ODEO is a digital marketer investment.

There is ZERO risk. Get a full refund of your tuition fee ($3,345) within 14 days if you’re not satisfied. So there is no risk.

If you

• Went through all the modules & completed all the challenges to date
• AND still do not feel these skills are relevant to you

Just contact me (Danny Gavin) directly and you’ll get 100%* of your money back.

No questions asked. No conditions. No heckling.

*The $150 registration fee is non-refundable

FAQ's

I already know some digital marketing. Am I too advanced?

Perfect! Your foundation will help you soar even higher. Our marketing veterans discover exciting new dimensions to their expertise—connecting dots they didn't know existed and turbocharging their results. You're not "too advanced"—you're perfectly positioned to fill in the high-value gaps that clients will gladly pay premium rates for.

What if I can't find 10 hours weekly?

Let's be real: without this time investment, you'll end up with theory instead of money-making skills. Mastering this material in 15 weeks is already ambitious (most degree programs take years!). If you can't commit now, wait until you can give it the attention it deserves. Your future self will thank you for not half-hearting your growth.

I know nothing about digital or marketing. Will I sink?

Some of my most successful students came from engineering, psychology, healthcare—even accounting! They shared three traits: hustle, creative-logical balance, and a "figure-it-out" mindset. If that sounds like you, you won't just survive—you'll thrive (and probably wonder why you didn't do this years ago).

Will AI replace digital marketers?

AI is the reality, not your replacement. While AI is ridiculously powerful in data analysis and research, it lacks the emotional insights, creativity, and strategy that humans bring to the table. The successful marketers aren't fighting AI—they're leveraging it to work smarter and deliver results that were impossible before, in one-tenth of the time.

Can't I just learn this from free YouTube tutorials?

Sure, and you could build a house by watching DIY videos. The difference? Structure, accountability, expert feedback, and a portfolio that proves your worth. Those commanding premium rates didn't piecemeal their education—they invested in mastering current methods systematically.

Will anyone actually hire me after this?

Many of our students landed jobs before their graduation confetti hit the floor. You'll build a portfolio of actual campaigns, gain confidence that clients can smell from a mile away, and develop the comprehensive understanding that has employers sliding into your LinkedIn DMs. Whether you want a junior role, an in-house position, agency work, or your own freelance empire—the door's wide open.

Aren't there other places to learn digital marketing? Isn't the internet flooded with free tutorials?

There are thousands of places you could learn some aspects of digital marketing. But the people who succeed (and get paid the big bucks) have a solid foundation of the most up-to-date methods along with practical experience of putting all the pieces together to form a solid strategy. They also have a strong portfolio and the confidence that comes with mastering the technical aspects from the ground up.

What kind of job can I apply for once I complete this course? Will anyone really hire me?

Dozens of my students landed jobs before they had completed my courses. That's because you gain a robust portfolio of actual campaigns you've worked on, along with the industry knowledge and broad understanding that sets you apart from the competition. Once you complete the course, you will be qualified to:

  • Work as a junior digital marketer
  • Run the entire digital marketing function for a small business
  • Set up your own freelance business managing digital marketing for small businesses
  • Significantly expand your existing marketing services with high-value digital offerings

Two paths forward. Choose wisely.

Digital marketing isn’t a single career path. There are dozens of directions, each with unique perks that complement your existing talents, interests and experience.

OPTION 1:

  • Keep that soul-crushing commute to a job that wastes your talents
  • Watch less-skilled people earn more because they have the right technical toolkit
  • Continue saying “I don’t do that” as clients take their business elsewhere
  • Stay trapped in the feast-or-famine cycle with zero income security
  • Sacrifice family time for a paycheck that barely covers the basics

OPTION 2: Invest in your future

  • Build a flexible, lucrative career that pays well AND lets you make the siddur party
  • Master the in-demand skills clients & employers are desperate for (and paying premium rates to find)
  • Turn one-off projects into steady monthly retainers you can count on
  • Become THE expert clients text before making any marketing move

Google Analytics 4 (GA4)

Learn how to use GA 4 to track website traffic and user behavior, optimize your website and marketing efforts, and gain insights into your audience.

Put me on the waitlist now!

Google Analytics 4 (GA4)

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Mastering LinkedIn (LI) Ads

Learn how to create and manage effective campaigns, use advanced features, and track & analyze performance. Boost your ROI and reach your target audience on LI.

Put me on the waitlist now!

Mastering LinkedIn (LI) Ads

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SEO for Copywriters

Learn how to create great content that ranks and what are the key SEO elements that will take your writing to the next level.

Put me on the waitlist now!

SEO for Copywriters

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Let me know when new Masterclasses launch!

Propel your skills — and your career — to the next level.

Put me on the waitlist now!

New Masterclasses launch

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Career Courses

Did you know that digital marketing is one of the fastest-growing industry in the world?

Put me on the waitlist now!

Career Courses

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Career Courses / Women’s Only

Are you an smart, talented woman looking for flexible, fun & well-paying career? This course is for you.

Put me on the waitlist now!

Career Courses / Women’s Only

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Missed Our Webinar About a Career in Digital Marketing? Don't Worry! Watch On Demand