A real career in digital marketing. Flexible, well-paying, and built to fit your life.
It's one of the fastest-growing, most in-demand fields out there, especially now that AI is changing how the work gets done. ODEO gives you the real, hands-on skills to hit the ground running.
Nearly 300 women trained. Real outcomes across in-house teams, agencies, and businesses of their own.
Is this you?
Wherever you're starting from, there’s a path fit for you.
You're just getting started
Everyone keeps asking what you're doing next, and you're tired of giving an answer that isn't really yours. You don't want to default into a career just because it's the easiest thing to explain or because it’s expected. You want a career that’s flexible yet challenging, is marketable, and is something you can start building now instead of figuring out later.
You want something that's yours
You love the life you've built; the kids, the home, all of it. You just want something in the middle of that that belongs entirely to you. A few real hours a week, doing work you're actually proud of, earning income you deserve without asking your family to bend around it.
You're ready for something different
You want work that uses more of what you're capable of, without starting over completely or losing the stability you've built. Work that moves with your life, not against it.
Three different starting points. One shared desire: work that's flexible, creatively challenging, well-paid, and actually keeps up with where the field is headed. That's exactly why so many women find their way to digital marketing, and to ODEO.
Meet digital marketing
Digital Marketing. One career with a surprising number of ways to use your brain.
Digital marketing is the work behind how businesses get found, attract customers, and turn attention into revenue. It's not spending all day on Instagram. You could be researching what people are actually searching for, figuring out why a website isn't showing up in Google or AI answers, writing an ad that gets someone to act, or helping a business decide where its next dollar should go.
Organic Search
SEO and how brands now show up in AI-powered search
This is the work of understanding what people actually type or ask when they're looking for something, then making sure a business is the answer they find. That includes ranking on Google, but it also means showing up when someone asks ChatGPT or Perplexity the same question.
Paid Media
Google and social advertising, evolving fast in the AI era
You're building campaigns that put the right offer in front of the right person, then reading the results closely enough to know what to change. AI speeds up a lot of the setup and analysis, but the strategy underneath still comes from you.
Content
the messaging that actually converts
This is writing that sounds like a real person, whether it's a landing page, an email, or an ad, and that moves someone from curious to ready to act. It's part craft, part psychology, and it's one of the most transferable skills in the whole field.
Analytics
understanding what's working, and why
You're pulling the story out of the numbers: which campaign earned its keep, where people dropped off, and what to try next. It's the difference between guessing and knowing.
Strategy
connecting all of it back to the business goal
This is the thinking that decides which channels matter, in what order, and why, so every tactic below it actually has a reason to exist. When you’re working on strategy, you’re pulling all of the threads together to steer the direction of growth.
AI & Automation
not a separate skill, it's threaded through everything above.
This is what shows up across every area on this list: faster research in search, quicker campaign analysis in paid media, a stronger first draft in content, sharper pattern-spotting in analytics. You're not learning AI as its own subject; you're learning to use it well within the work you're already doing, knowing what to ask for and when to trust your own judgment instead.
Whether you’re creative or analytical, there’s a digital marketing path for you. This field runs on both.
Digital marketing is a real field, with incredible range in it, and it's exactly what ODEO was built to teach. Our Digital Marketing Fundamentals course walks you through the whole ecosystem, hands-on, live-supported, with AI woven into how these skills actually get used today. You don't need marketing experience to start, just a willingness to learn. We'll teach you the rest.
AI and Digital Marketing.
AI didn’t shrink this career. It’s only made digital marketing more valuable.
If you’ve wondered whether AI is making a marketing career obsolete, that’s a fair question, worth asking honestly instead of brushing off.
The answer?
AI is making the people who actually understand digital marketing even more valuable.
Here’s why: the field is shifting. People search differently than they did even two years ago. Platforms are leaning into more automation. Work that used to take an afternoon can happen in an hour.
But businesses need someone who understands their customers, makes the strategic calls, checks whether what AI produced is actually any good, and knows what to do next. That part hasn’t changed, and it isn’t going to.
The job is evolving. ODEO teaches you the version that’s in demand right now, while setting you up for success in the years to come.
AI is changing marketing itself
SEO
Ranking on Google isn't the whole game anymore. Brands now need to show up in AI-powered search and answer engines too.
Paid Search Ads
Google Ads are smarter and more automated, which means strong strategy, copy, and conversion data matter more than ever for getting results.
Paid Social Ads
AI is reshaping paid social, with platforms increasingly using the visual creative itself to find and target the right audience.
Google Analytics
AI is making analytics more predictive, helping marketers to spot trends, understand behavior, and identify opportunities faster.
You learn the field as it actually works today, not a version that’s already a step behind.
AI is changing how marketers do the work
Research
faster competitor and market analysis, with AI able to gather, synthesize, and organize information across sources.
Creation
content, ads, emails, and other marketing assets move from idea to execution faster, with AI supporting more of the process along the way.
Analysis & troubleshooting
AI can dig through data, surface patterns, troubleshoot problems, and help identify what to do next.
Execution
agentic AI can take on multi-step workflows and repetitive tasks, moving work forward across tools while you focus more of your time on growth-driving projects.
You learn to use AI inside the actual work, not as some separate skill bolted on afterward.
AI can do a lot of the heavy lifting. You're the one who still has to know what's worth lifting.
The numbers back it up.
Digital marketing is one of the fastest-growing, highest-paying skills out there. The reason? More data, more platforms, and more digital behavior to make sense of means more demand for those who know how to work with it.
The U.S. Bureau of Labor Statistics backs it up: marketing manager roles up 6%, market research roles up 7%, both faster than average, over the next decade.
ODEO teaches you how digital marketing actually works right now and for the future, and gives you the tools to do it well.
6%
Marketing manager roles up
7%
Market research roles up
So what could your day actually look like?
There isn't one "digital marketing job." The same foundation can take you in the direction best aligned with your goals.
IN-HOUSE
One company. One brand. Lots to dig into.
8:45 AM Open the analytics dashboard over coffee and see what happened yesterday.
10:00 AM Meet with the team about an upcoming campaign.
11:30 AM Research why a competitor keeps outranking you and build a plan to change it.
12:30 PM Pop out for lunch & to run a few errands.
2:00 PM Use AI to help analyze customer feedback, then turn what you find into next month's content strategy.
3:30 PM Laptop closed and head off to dinner with friends.
Best for: Someone who likes being part of a team and going deep on one business.
AGENCY
Different businesses. Different problems. Never the same day twice.
10:00 AM Team standup from your home office, quick check-in on what everyone's working on.
10:30 AM Review an ad campaign for one client.
12:00 PM Take a long lunch & get a few things done around the house.
3:30 PM Troubleshoot an analytics problem for another.
4:00 PM Help shape a search strategy for a third before dinner & heading to your kids’ baseball games.
8:00 PM Decide to hop on to work on some creative revisions since you’re not starting until the afternoon tomorrow.
Best for: Someone who likes variety, collaboration, and solving new problems.
FREELANCE
Build your own client roster and choose the type of work you take on.
9:00 AM Client Zoom where you're the expert they rely on. ("Last month's email campaign increased sales by 24%.")
11:00 AM Finish a content audit a client pays $1,200 for.
12:00 PM Break for your first grader's Chumash party.
2:00 PM Back at your desk to draft sales page copy for a client’s upcoming launch.
3:00 PM Laptop closed, meet the kids at the bus stop.
Best for: Someone who values independence and wants more control over types of projects she works on.
You're not starting from ZERO
You already know more of this than you think.
Picturing yourself in one of those days is one thing. Wondering if you could actually get there is another. Maybe you’ve never opened Google Analytics. Maybe “technical SEO” sounds like something you’d rather not Google. ODEO teaches all of it from the ground up. But you’re probably walking in with more real experience than you’re giving yourself credit for.
Think about what you already do well.
You’ve planned a simcha down to the last centerpiece, juggling a budget and a hundred small decisions until it actually came together. You’ve talked a caterer down without losing the relationship. You’ve created the invite in Canva and written the message that got fifty people to actually show up, and that wasn’t luck; that was you reading what would land and making it happen. Perhaps you’ve even dabbled with after-school activities or meal plans in ChatGPT.
Those instincts have a name in this field, and they’re the part that’s genuinely hardest to teach. The tools, we can hand you. The judgment, you’re already building.
Solve problems
You look at something that isn’t working and figure out why.
Understand people
You notice what someone wants, needs, or responds to.
Communicate clearly
You explain an idea so someone else actually gets it.
Learn new tools
You’ve picked up Canva, apps, and new platforms before. You’ll do it again.
Marketing experience isn't required. Curiosity is.
That instinct is exactly what ODEO builds on, not what it replaces.
Here's how ODEO gets you there.
Believing you have what it takes is one thing. Here's exactly how ODEO turns that into a real, usable skill.
Practice it
Hands-on challenges throughout, building toward a final portfolio project. You're doing the work, not just watching someone else do it.
Use it
Real client experience through ODEO's Acadium apprenticeship partnership, so your first taste of doing this for someone real happens before you've even graduated. Plus access to ODEO's job board once you're ready to put it all to work.
Learn it
Graduate-level curriculum, adapted for someone starting completely fresh. Not watered down, just built for a true beginner instead of assuming you already speak the language.
Ask about it
Weekly live Q&As with Danny, plus a private, all-women community. You're never stuck without a real person to ask.
Other programs can give you a piece of this, a curriculum here, an instructor there, maybe a community if you’re lucky. ODEO gives you the whole stack, together. That’s genuinely hard to find anywhere else.
Why ODEO vs. “I’ll just learn online”
You can learn almost anything online. That’s not the same as knowing what you’re doing.
There’s more free information out there than you could get through in a lifetime: free tutorials, guides, and AI responses that’ll explain almost anything you ask for. None of that is hard to find anymore.
The hard part was never finding information. It’s knowing what actually matters, what connects to what, why something works, and what to do when it doesn’t. That’s the difference between collecting marketing tips and becoming a marketer.
Piece-by-piece learning
- Random tutorials
- Individual tactics
- AI gives you an answer
- No feedback
- Theory
- “I think I know this”
The ODEO foundation
- Structured progression
- The full ecosystem, and how it fits together
- You know whether the answer is actually good
- Your work reviewed by real professionals
- Hands-on challenges
- Confidence you’ve actually earned
ODEO gives you the foundation underneath.
Not confidence you're faking, confidence you can back up.
Learn the whole digital marketing ecosystem.
You don't graduate knowing one trick. You understand how the pieces work together.
Every module comes back to Danny’s own syllabus, not a generic curriculum built to sound comprehensive.
Want the week-by-week?
See the full 11-module breakdown.
Expand each week to explore what you’ll learn.
Week 1: SEO Foundations That Actually Work
Skip the fluff and learn exactly how Google ranks content today
Discover how to identify the exact keywords your ideal clients are searching
Master the art of grouping keywords to create content that ranks for dozens of terms
Week 2: Topic, Prompt, & Keyword Research That Drives Results
The step-by-step SEO keyword research process used by top SEO consultants
How to find the exact terms your clients are typing into Google
Build keyword clusters that power months of content strategy
Week 3: On-Page SEO & AI Friendly Content Structure
The step-by-step SEO audit process used by $250/hour consultants
How to optimize every on-page element for maximum impact
The Schema Markup secrets that get you those coveted rich snippets in search results
Week 4: Technical SEO Without the Headaches
Solve the duplicate content issues killing your rankings
Master redirects, robots.txt, and canonical tags like a pro
Create content hub structures that Google loves
Week 5: External Links, Digital PR, Local SEO & AI SEO
Ethical link-building strategies that won't get you penalized
The exact outreach templates that get responses from influencers
Dominate local search results with optimized Google Business profiles
How to optimize for AI search so you show up in ChatGPT and Perplexity - not just Google
Week 6: Google Analytics 4 Mastery
Navigate the completely redesigned GA4 interface with confidence
Track every marketing campaign with perfect attribution
Create dashboards that reveal exactly what's working (and what's not)
Weeks 7–9: Google Ads That Make Money
Set up campaigns that don't waste your money
Write ads that get clicks from qualified prospects
Master the bidding strategies and optimization techniques agencies charge thousands for
Weeks 10–11: Meta Ads That Convert
Build audiences that target your ideal customers with laser precision
Create scroll-stopping visuals and copy that demand attention
Design full-funnel campaigns that turn cold prospects into paying customers
Final Weeks: Final Portfolio Project
Deep-dive into SEO, PPC, and social media marketing
Build a comprehensive digital marketing strategy for a real business
Create a portfolio piece that gets you hired or wins you clients
This isn't just a final assignment—it's the “aha!” moment when everything clicks. Students call it tough but transformative, turning all that knowledge into real-world mastery you can use from day one.
Is that all? There’s (way) more…
Plus, expert-led bonus content: ten additional masterclasses from working professionals, included at no extra cost.
Bonus 1: Bea Porter
“Social Media Magic: Mastering the Art of Engaging Online Connections”
Bea has always had a knack for social media, so when some friends asked her for help creating content for their businesses, she was happy to lend them a hand! In 2017, Bea decided to take a leap of faith and make social media marketing her full-time career. In no time, The Bea Connected Team was off the ground and running.
In this bonus lesson, we cover the basics that you need to get going as a Social Media Manager:
- Content Calendar is Key (Template Available)
- Post Ideas to Increase Engagement
- Rules on Commenting
- Metrics to Track
- A Day In The Life
- Canva Tips and Tricks
- What Skills Do You Need to Be a Social Media Manager
Bonus 2: Emily Ryan
“Mailchimp Mastery: Everything You Need to Know to Succeed at Email Marketing”
Emily Ryan is the owner of Westfield Creative, a Chicago, Illinois-based email marketing microagency. As an official Mailchimp partner, she’s known for blasting inboxes with sales-driving emails that result in stunning ROIs.
Bonus 3: Faigy Gilder
“Navigating Job Applications in Marketing”
Faigy Gilder is a nonprofit marketing and communications strategist with over a decade of experience helping mission-driven organizations grow their reach and impact. She holds a Master of Public Administration from NYU Wagner, originally studied journalism, and has served as a communications director for several nonprofits. Today she runs SmallOrgComms.com and offers fractional marketing and consulting services, focusing on data-driven strategies, digital growth, and sustainable systems for organizations operating with limited resources.
Bonus 4: Kirk Williams
“Introduction to Shopping Ads”
Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He sits on the board of the Paid Search Association and was named one of the Top 25 Most Influential PPCers in the world by PPC Hero from 2016–2020. Pre-COVID, he spoke at conferences from Seattle to Sydney to London. Kirk currently resides in Billings, MT with his wife, 5 children, Trek bikes, a Taylor guitar, books, and little sleep.
Bonus 5: Akvile DeFazio
“Controlling the Uncontrollable – Facebook/Instagram Ads, Agency Life, and More”
Akvile DeFazio, President of AKvertise, lives for connecting people—making the link between consumers and brands is what she does best. As a conversion-driven marketer, she’s passionate about helping businesses expand their online visibility via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads, specializing in ecommerce, apps, events, services, and musicians.
Bonus 6: Bill Hartzer
“Domain and SEO: Buying, Selling, & Migrating”
Bill Hartzer is an independent SEO consultant with 20 years of experience. He’s known worldwide for his work on New gTLDs and Dot Brand domains, technical SEO audits, and domain migrations. Bill speaks at SMX and PubCon, maintains a blog at www.BillHartzer.com, and co-founded the Dallas/Fort Worth Search Engine Marketing Association.
Bonus 7: Esti Chazanow
“Balancing Business and Motherhood”
Esti Chazanow is the co-founder and brand manager of LIV Swiss Watches, a Miami-based microbrand known for producing premium Swiss-made timepieces sold directly to consumers. Originally from Melbourne, Australia, Esti studied education and business before launching LIV alongside her husband, Sholom “Chaz” Chazanow. With expertise in marketing, operations, and community building, she has been instrumental in shaping LIV’s mission to blend exceptional craftsmanship with accessibility, cultivating a passionate global community of watch enthusiasts who proudly call themselves the LIV family.
Bonus 8: Eli Schwartz
“Building Sustainable SEO”
Eli Schwartz is an SEO expert with over a decade driving growth programs for B2B and B2C companies like Shutterstock, Quora, Mixpanel, and Zendesk. He helps brands build and execute global SEO strategies that scale organic visibility.
Bonus 9: AJ Wilcox
“LinkedIn Ads in 2025”
AJ Wilcox is the founder of B2Linked, the world’s first and leading agency dedicated exclusively to LinkedIn Ads. With over a decade of experience managing more than $150 million in ad spend for 800+ clients — including several of LinkedIn’s largest advertisers — AJ is recognized globally as a top LinkedIn Ads expert. He’s also the host of The LinkedIn Ads Show podcast, where he shares strategies to help B2B marketers generate high-quality leads through LinkedIn.
Bonus 10: Chava Shapiro
“Pricing Strategies for Digital Marketers”
Chava Shapiro is the founder of Show Me The Copy, a messaging and copywriting agency that helps B2B companies and nonprofits communicate with clarity and heart. Combining data-driven strategy with empathy, she crafts messaging that connects deeply with audiences and drives meaningful results.
Flexible doesn't mean effortless.
Built for real life
Watch lessons whenever your schedule allows. Early morning. An open afternoon. After the kids are down. The learning itself moves around your life, not the other way around.
Built to actually get finished
There's also real structure: weekly live Q&As, hands-on challenges, a capstone project. Because "I'll get to it eventually" is exactly how most online courses end up forgotten in a browser tab.
ODEO gives you flexibility without losing the accountability that actually gets you to the finish line. That balance is the part most self-paced courses never solve.
Don't take our word for it.
Brianna
Almost no marketing background → Fortune 500 internship → full-time dream-job offer.
H.F.
Medical billing, stuck and burnt out → discovered SEO → job offer before she'd even graduated.
Miri
Wanted real skills to help run her husband's business → now runs her own agency, on her own schedule.
Playlist
16:46
1:30
6:33
7:03
13:30
13:40
6:36
6:24
8:42
3:16
9:47
5:07
Nearly 300 women. A lot of different next chapters.
Learn from someone who teaches it and does it.
Danny Gavin has an MBA, teaches marketing at the University of Houston’s Bauer College, runs Optidge, the double-digit award-winning agency this curriculum comes from, and hosts The Digital Marketing Mentor podcast. The course is built on his actual graduate syllabus with intention behind every module. He runs the weekly live Q&As himself, and together with Rivki, personally reviews and grades every challenge and your final project.
Awards our agency Optidge has won
Where Danny’s taught and spoken
Still deciding?
You've pictured what a day in your life could look like in this field. You’ve explored what skills you could learn with ODEO. You’ve seen what it took for some of our ODEO alumni, most of whom started with little or no marketing background, to get to where they are now.
14 days in, you’ll know if it’s right for you. More than 98% of nearly 300 graduates have never looked back, and the ones who've finished say it was worth every bit of it.
If you're feeling ready, the only thing left is the how.
A complete foundation
11 modules of graduate-level digital marketing content, adapted for beginners.
Practice with feedback
11 hands-on challenges, quizzes and a final portfolio project.
A real support team
Weekly live Q&As with Danny and an all-women community.
Lifetime access
Course content, updates, tools and templates you can keep using.
Expert masterclasses
Ten additional lessons from working marketing professionals.
Career support
Post-graduation career guidance, job board access and the Acadium partnership.
Invest once in a skill you can use for years.
With ODEO, you're not just buying content. You're buying a team invested in your actual work.
A four-year marketing degree can run tens of thousands of dollars, and that's before you've earned a dollar with it. ODEO gets you into the field in 15 weeks, for $3,495 to $5,495 depending on the option you choose. Junior digital marketers typically start around $35 an hour, with salaries from $45,000 to $65,000 depending on experience, and both climb as you build a track record.
Next Cohorts Start October 25th!
PRO
Everything you need to get a job as a digital marketer.
- 11 Modules
- 11 critiqued and scored challenges
- 11 graded quizzes
- 10 Bonus Masterclasses
- 12 weekly live Q&A with Danny
- LIFETIME access to all videos + materials + calls
- LIFETIME access to all updates and new materials
- Moderated Slack community to get questions answered by experts
- 4 go-to templates
- Peer reviews of your work
- Google Search & Analytics certifications
- 4 months free access to Dragon Metrics Full Suite of Tools
- Completion badge, with full completion of challenges
- Certification badge, with completion of Final Project
- Acadium partnership
- Potential Optidge internship opportunities
- Post-graduation career guidance and job board access
Investment
$900 / month
Four payments
$3,495
One-time payment
Includes course tuition and a $150 non-refundable registration fee.
VIP · LIMITED TO 10 SLOTS
Everything you need to get a job as a digital marketer – and get impressive results for your clients (or your own business) – right away.
- 11 Modules
- 11 critiqued and scored challenges
- 11 graded quizzes
- 10 Bonus Masterclasses
- 12 weekly live Q&A with Danny
- LIFETIME access to all videos + materials + calls
- LIFETIME access to all updates and new materials
- Moderated Slack community to get questions answered by experts
- 4 go-to templates
- Peer reviews of your work
- Google Search and Analytics certifications
- 4 months free access to Dragon Metrics Full Suite of Tools
- Completion badge, with full completion of challenges
- Certification badge with completion of Final Project
- Acadium partnership
- VIP Slack Channel with priority response time
- 1 x hour career coaching session with Danny (worth $250)
- Detailed resume critique by Danny (worth $250)
- 4 X 1 hour mentorship session to set-up and optimize your first campaigns (worth $2,000)
- Potential Optidge internship opportunities
- Post-graduation career guidance and job board access
Investment
$1,400 / month
Four payments
$5,495
One-time payment
Includes course tuition and a $150 non-refundable registration fee.
Try ODEO for 14 days
Try ODEO for 14 days. If it isn't right for you, you get your money back, no questions asked. Fewer than 2% of nearly 300 graduates have ever asked for one.
*The $150 registration fee is non-refundable.
A year from now, what would you love to be different?
Maybe you're in your first marketing role. Maybe you've got two freelance clients whose work actually fits into the space you have. Maybe you've discovered SEO is weirdly fascinating and you're becoming the person people ask about it. Maybe you're earning again after years spent on everything else.
Or maybe you've simply stopped asking yourself what you could actually do, because now you know.
You don't need to know exactly where this leads before you start, and starting from zero is completely okay. That's the point. You're building a skillset that gives you real options.
Frequently asked questions
I've never worked in marketing. Is this really for me?
Yes, whether you’re starting from scratch or already have some experience. The curriculum is built to give true beginners a real foundation, and it’s just as useful for filling in the gaps if you’ve picked up skills along the way. Women have started at every level and landed in-house roles, agency jobs, and freelance clients of their own.
Will AI replace digital marketing jobs?
No, but it's changing what the job looks like. AI is built into the course from module one, so you learn how the field actually works now, not a version that's already behind.
How is AI actually incorporated into ODEO?
It's woven into each skill as you learn it, drafting, research, analysis, the way working marketers actually use it day to day, not taught as a separate subject.
How many hours should I expect each week?
A few focused hours. Lessons are self-paced for schedules that come in fragments, and weekly live Q&As keep you on track. The course does move, though, and the capstone asks for real attention.
Does ODEO help me get a job?
Graduates have been hired onto marketing teams, landed agency roles, and built freelance client work from home. Named, real outcomes, not one polished story.
What if I'm not very technical?
That's exactly who this is built for. ODEO teaches digital marketing from the ground up, no prior experience required.
What's the difference between PRO and VIP?
PRO includes the complete course, graded challenges and quizzes, weekly live Q&As, lifetime access, community support, career guidance and job board access. VIP includes all of that, plus a VIP Slack channel with priority responses, a one-hour career coaching session with Danny, a detailed resume critique, and four one-hour campaign mentorship sessions. Compare the full inclusion lists and payment options.
What happens if I start and realize it isn't for me?
You have 14 days to decide. If it's not right, you get your money back, no questions asked.
Ready to see what's next?
You don’t need it all figured out today. You need one step.
15 weeks • Beginner-friendly • AI-integrated • Live support • 14-day guarantee