At the heart of a digital transformation is Artificial Intelligence (AI), and how its technology will affect the future of work.
So what’s the overall sentiment on AI? Survey Monkey revealed that a surprising 69% of marketing professionals feel excited. WOW – what a number.
According to 56% of marketers, their business actively utilizes and implements AI. But for those who are just starting out, learning all about how to efficiently use AI may seem like a daunting task.
AI is used across sectors, whether for a marketing client or the business itself.
The prevalence of AI use in various elements of digital marketing makes it a crucial skill needed for beginners.
ODEO Academy’s newest course is meant to empower marketers – especially those new to AI.
Course Overview: What You’ll Learn
Are you an aspiring digital marketer or looking to transition into the field? If so, the latest ODEO Academy course is for you.
You don’t need any prior technical background – this course offers a beginner-friendly introduction to AI and provides you with the practical skills needed to make an immediate impact in your career.
ODEO Academy’s This IS (Not) Your Mother’s AI Course: A Beginner’s Guide to ChatGPT, Gemini, and AI is designed specifically for individuals who are just beginning to explore the world of digital marketing and AI.
The course is structured into easily digestible modules that cover the following key topics:
- The fundamentals → understand the basics of AI, including key concepts like machine learning, natural language processing, and more.
- Learn digital marketing strategies and how AI is changing the industry with tools like ChatGPT and Gemini. See how these technologies can help you develop smarter marketing strategies.
- Practical Applications with hands-on exercises where you’ll learn to use AI tools for tasks such as content generation, market research, and social media optimization.
By the end of the course, you’ll have a solid foundation in both AI and digital marketing. Plus, the confidence to apply what you’ve learned in real-world scenarios.
Why Enroll?
You might be asking, “Why should I take this course?” Good question.
Did you know, during the gold rush, people who sold shovels were the richest? The first millionaire in California, Samuel Brannan, did not join the search for gold – but instead, he sold supplies.
That’s a great way to look at AI technology – the shovel. Learning how to use technology as a marketer is like providing shovels to those in the search for gold.
Here are several reasons to learn about AI and digital marketing:
Comprehensive Understanding
Gain a well-rounded understanding of AI and its application in digital marketing, without the jargon or complex technicalities. This course is tailored for beginners, so you’ll be able to follow along no matter your level of experience.
Practical Skills
The course equips you with practical, actionable skills that you can apply immediately in your digital marketing efforts. Learn how to use tools like ChatGPT, Gemini, and other AI-driven platforms to enhance your marketing campaigns.
Industry Connections
Get support from experienced industry professionals and mentors – the best networking happens through mentorship.
Mentoring programs are in place at 84% of Fortune 500 businesses, and 97% of those who have a mentor say they find them valuable. Another big number.
At ODEO Academy, besides knowledge, you will also have access to a community of students who are just as passionate about digital marketing as you are.
Learn at Your Own Pace
Flexibility matters, and we understand that. The course is designed to let you learn at your own pace and help you to fit your education into an already busy schedule.
Benefits of the Course
The course offers more than just an introduction to the world of AI. Here are some of the key benefits you can expect:
- Increase your job prospects and position yourself as a highly competitive candidate in the job market. AI is shaping the future of work across industries, and digital marketing is no exception.
- Use AI tools to optimize marketing campaigns and boost sales. Use AI to make smarter, data-driven decisions that lead to more effective campaigns and higher ROI.
- Digital marketing is a fast-changing field, and AI is an essential tool for staying competitive. Ensure you remain relevant and adaptable.
- The skills you’ll gain aren’t limited to digital marketing alone. Get a broader career applicability because AI can be an asset in various fields.
The Role of AI in Digital Marketing
Artificial Intelligence has already begun reshaping the digital marketing industry. Tools powered by AI, like ChatGPT and Gemini, are helping marketers:
- optimize campaigns
- personalize content creation
- Make engaging with customers easy
- Optimizing digital advertising
- social media monitoring
- Email marketing automation
- customer segmentation
- content curation
- streamlined workflows
Here are some ways in which AI is transforming digital marketing:
AI helps marketers analyze vast amounts of data and make more informed customer decisions. AI-powered analytics helps track customer behaviors, preferences, and trends, which helps to create more targeted and effective campaigns.
Personalization
Hyper-personalized content tailors messages to individual consumers based on their behavior and interests – it leads to higher engagement rates and more conversions.
Automation
Repetitive tasks like data entry, social media scheduling, data analysis, and even some content generation can be automated with AI. Marketers can get more buck for their bang when they free up more time for strategic thinking and creative work.
Customer Experience
AI tools like chatbots and virtual assistants provide instant support and assistance to improve the customer experience and rake in some more positive testimonials.
AI in Daily Life
AI helps digital marketers deliver more relevant content and build stronger relationships with their audiences. But, it’s not just in our careers where AI is making waves – it is already a big part of our daily lives. Whether you realize it or not, AI is already shaping the way you interact with technology:
- Virtual assistants like Siri, Alexa, and Google Assistant use AI to answer questions, set reminders, play music, and control smart devices in your home.
- Platforms like Netflix, Spotify, and Amazon use AI to recommend content or products based on your past preferences, to make your browsing experience more efficient and enjoyable.
- AI is already used to automate tasks in personal finance, such as budgeting apps that track your spending or AI-driven grocery shopping lists.
The course helps you not only apply technology to your career but also use it to make your daily life more efficient and enjoyable.
Take the Next Step in Your Career with ODEO Academy
Don’t wait for the future to come to you – take action today and invest in your career. ODEO Academy’s This IS (Not) Your Mother’s AI Course: A Beginner’s Guide to ChatGPT, Gemini, and AI is the perfect starting point for those who want to take advantage of these technologies.
Starting a career in digital marketing? Want to enhance your current skills? The course offers everything you need for digital success.
Start learning with ODEO Academy today and unlock the potential of AI in digital marketing. With practical lessons, hands-on exercises, and expert guidance, you’ll be using AI confidently in no time!
Enroll Today → Click here to get started!